Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - iPod... iCon
AU - Dant, Tim
PY - 2008/12
Y1 - 2008/12
N2 - The iPod became, for a moment at least, iconic amongst those hand-held electronic devices with buttons and screens, noises and "connectivity" that proliferated at the beginning of the twenty-first century. This essay explores how the iPod, in becoming an unobtrusive memory machine as absent as an internal organ on the body of its user, provides a personal and separate experience that appears to express individual identity. But the organic form of the object as a personal store of culture obscures its role as a brand that ties its user into networks of connectivity. The iPod operates as a node in a network that co-opts the user into the circuits of a soft capitalism through an instrumental rationality that organises musical and other memories according to a modern bureaucratic computerised system.
AB - The iPod became, for a moment at least, iconic amongst those hand-held electronic devices with buttons and screens, noises and "connectivity" that proliferated at the beginning of the twenty-first century. This essay explores how the iPod, in becoming an unobtrusive memory machine as absent as an internal organ on the body of its user, provides a personal and separate experience that appears to express individual identity. But the organic form of the object as a personal store of culture obscures its role as a brand that ties its user into networks of connectivity. The iPod operates as a node in a network that co-opts the user into the circuits of a soft capitalism through an instrumental rationality that organises musical and other memories according to a modern bureaucratic computerised system.
KW - iPod
KW - music
KW - icon
KW - body
KW - "soft capitalism"
M3 - Journal article
VL - 5
SP - 355
EP - 374
JO - Studi Culturali
JF - Studi Culturali
SN - 1824-369X
IS - 3
ER -