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Judging Compound Events: The Influence of Framing and Processing Fluency

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paper

Published
Publication date5/07/2011
Host publicationProceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool
EditorsAnthony Patterson, S. Oakes
Number of pages0
ISBN (Electronic)978-0-9561122-34
Original languageEnglish
EventAcademy of Marketing Conference - Liverpool, United Kingdom
Duration: 5/07/20117/07/2011

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLiverpool
Period5/07/117/07/11

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLiverpool
Period5/07/117/07/11