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Language policies and practices in wholly-owned foreign subsidiaries: a recontextualization perspective

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Language policies and practices in wholly-owned foreign subsidiaries: a recontextualization perspective. / Peltokorpi, Vesa; Vaara, Eero.
In: Journal of International Business Studies, Vol. 43, No. 9, 12.2012, p. 808-833.

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Peltokorpi V, Vaara E. Language policies and practices in wholly-owned foreign subsidiaries: a recontextualization perspective. Journal of International Business Studies. 2012 Dec;43(9):808-833. doi: 10.1057/jibs.2012.28

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Peltokorpi, Vesa ; Vaara, Eero. / Language policies and practices in wholly-owned foreign subsidiaries : a recontextualization perspective. In: Journal of International Business Studies. 2012 ; Vol. 43, No. 9. pp. 808-833.

Bibtex

@article{e51241463420400192a1b05068941a27,
title = "Language policies and practices in wholly-owned foreign subsidiaries: a recontextualization perspective",
abstract = "This study adopts a recontextualization perspective on language policies and practices in wholly owned foreign subsidiaries. Drawing on a field study of 101 subsidiaries in Japan, we develop a contingency model that distinguishes between four different types of recontextualization with characteristic language policies and practices: developing/locally adaptive, developing/globally integrated, established/locally adaptive, and established/globally integrated. Our analysis shows how each of these four types is accompanied by specific problems and challenges. In particular, it elucidates five important aspects of language implementation: (1) the emergence of language praxis from the interplay of headquarters strategies and local responses; (2) the hybridization of language practices; (3) the central role of key actors such as subsidiary presidents in recontextualization; (4) the pervasive power implications of language policies and practices; and (5) the multifaceted implications for strategic human resource management. By so doing, our analysis opens up new avenues for context-specific and practice-oriented studies of language in multinational companies.",
keywords = "language, language policy , practice , praxis, recontextualization",
author = "Vesa Peltokorpi and Eero Vaara",
year = "2012",
month = dec,
doi = "10.1057/jibs.2012.28",
language = "English",
volume = "43",
pages = "808--833",
journal = "Journal of International Business Studies",
issn = "0047-2506",
publisher = "Palgrave Macmillan Ltd.",
number = "9",

}

RIS

TY - JOUR

T1 - Language policies and practices in wholly-owned foreign subsidiaries

T2 - a recontextualization perspective

AU - Peltokorpi, Vesa

AU - Vaara, Eero

PY - 2012/12

Y1 - 2012/12

N2 - This study adopts a recontextualization perspective on language policies and practices in wholly owned foreign subsidiaries. Drawing on a field study of 101 subsidiaries in Japan, we develop a contingency model that distinguishes between four different types of recontextualization with characteristic language policies and practices: developing/locally adaptive, developing/globally integrated, established/locally adaptive, and established/globally integrated. Our analysis shows how each of these four types is accompanied by specific problems and challenges. In particular, it elucidates five important aspects of language implementation: (1) the emergence of language praxis from the interplay of headquarters strategies and local responses; (2) the hybridization of language practices; (3) the central role of key actors such as subsidiary presidents in recontextualization; (4) the pervasive power implications of language policies and practices; and (5) the multifaceted implications for strategic human resource management. By so doing, our analysis opens up new avenues for context-specific and practice-oriented studies of language in multinational companies.

AB - This study adopts a recontextualization perspective on language policies and practices in wholly owned foreign subsidiaries. Drawing on a field study of 101 subsidiaries in Japan, we develop a contingency model that distinguishes between four different types of recontextualization with characteristic language policies and practices: developing/locally adaptive, developing/globally integrated, established/locally adaptive, and established/globally integrated. Our analysis shows how each of these four types is accompanied by specific problems and challenges. In particular, it elucidates five important aspects of language implementation: (1) the emergence of language praxis from the interplay of headquarters strategies and local responses; (2) the hybridization of language practices; (3) the central role of key actors such as subsidiary presidents in recontextualization; (4) the pervasive power implications of language policies and practices; and (5) the multifaceted implications for strategic human resource management. By so doing, our analysis opens up new avenues for context-specific and practice-oriented studies of language in multinational companies.

KW - language

KW - language policy

KW - practice

KW - praxis

KW - recontextualization

U2 - 10.1057/jibs.2012.28

DO - 10.1057/jibs.2012.28

M3 - Journal article

VL - 43

SP - 808

EP - 833

JO - Journal of International Business Studies

JF - Journal of International Business Studies

SN - 0047-2506

IS - 9

ER -