Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track" - Research Portal

Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2009
Host publication	Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English