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Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

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Publication date2010
Original languageEnglish
EventAustralian and New Zealand Marketing Academy Conference - , New Zealand
Duration: 29/11/2010 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryNew Zealand
Period29/11/10 → …