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Managing globalisation and local issues in service design: on the convergence between the opposing demands of industrialisation and personalisation of service performances

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

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Managing globalisation and local issues in service design : on the convergence between the opposing demands of industrialisation and personalisation of service performances. / Morelli, Nicola; Sangiorgi, Daniela.

2006. Paper presented at Design2Business Conference, Shaghai, China.

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Harvard

Morelli, N & Sangiorgi, D 2006, 'Managing globalisation and local issues in service design: on the convergence between the opposing demands of industrialisation and personalisation of service performances', Paper presented at Design2Business Conference, Shaghai, China, 17/03/06 - 19/03/06.

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Bibtex

@conference{411bb89c0010427c80cbab1a4adc7791,
title = "Managing globalisation and local issues in service design: on the convergence between the opposing demands of industrialisation and personalisation of service performances",
author = "Nicola Morelli and Daniela Sangiorgi",
year = "2006",
language = "English",
note = "Design2Business Conference ; Conference date: 17-03-2006 Through 19-03-2006",

}

RIS

TY - CONF

T1 - Managing globalisation and local issues in service design

T2 - Design2Business Conference

AU - Morelli, Nicola

AU - Sangiorgi, Daniela

PY - 2006

Y1 - 2006

M3 - Conference paper

Y2 - 17 March 2006 through 19 March 2006

ER -