Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06/08/2018, available online: http://www.tandfonline.com/10.1080/0267257X.2018.1477818
Accepted author manuscript, 493 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Mapping the Extended Frontiers of Escapism
T2 - Binge-watching and Hyperdiegetic Exploration
AU - Jones, Scott
AU - Cronin, James Martin
AU - Piacentini, Maria Grazia
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 06/08/2018, available online: http://www.tandfonline.com/10.1080/0267257X.2018.1477818
PY - 2018
Y1 - 2018
N2 - Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the “extended frontiers” of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider “sustained encounters” with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon Hills’ (2002) concept of hyperdiegesis, we consider potentially “projective” forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.
AB - Through a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, this videography explores what we consider to be the “extended frontiers” of escapism. In contrast to passive/active classifications of escapism which risk reducing escapist fare to a textual resource which can be categorised discretely at the point of consumption, we consider “sustained encounters” with escapist fare as appropriable textures characterised by ongoing and less immediately discernible processes. Drawing upon Hills’ (2002) concept of hyperdiegesis, we consider potentially “projective” forms of narrative transportation in binge-watching; heterochronic breaks from normal patterns of time; and post-object behaviours. In doing so, we outline how forms of escapism traditionally considered passive may under certain conditions represent much richer and more complex enterprises than previously imagined.
KW - binge-watching
KW - consumer culture
KW - consumer experience
KW - ethnography
KW - hyperdiegesis
U2 - 10.1080/0267257X.2018.1477818
DO - 10.1080/0267257X.2018.1477818
M3 - Journal article
VL - 34
SP - 497
EP - 508
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 5-6
ER -