Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Market development at the bottom of the pyramid
T2 - examining the role of information and communication technologies
AU - Tarafdar, Monideepa
AU - Anekal, Prashanth
AU - Singh, Ramendra
PY - 2012/10
Y1 - 2012/10
N2 - This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.
AB - This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.
KW - bottom of the pyramid
KW - ICT-enabled market development
KW - automate
KW - informate
KW - transform
KW - agency freedom
U2 - 10.1080/02681102.2012.690172
DO - 10.1080/02681102.2012.690172
M3 - Journal article
VL - 18
SP - 311
EP - 331
JO - Information Technology for Development
JF - Information Technology for Development
SN - 0268-1102
IS - 4
ER -