Home > Research > Publications & Outputs > Market development at the bottom of the pyramid
View graph of relations

Market development at the bottom of the pyramid: examining the role of information and communication technologies

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

Market development at the bottom of the pyramid: examining the role of information and communication technologies. / Tarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra.
In: Information Technology for Development, Vol. 18, No. 4, 10.2012, p. 311-331.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

APA

Vancouver

Tarafdar M, Anekal P, Singh R. Market development at the bottom of the pyramid: examining the role of information and communication technologies. Information Technology for Development. 2012 Oct;18(4):311-331. doi: 10.1080/02681102.2012.690172

Author

Tarafdar, Monideepa ; Anekal, Prashanth ; Singh, Ramendra. / Market development at the bottom of the pyramid : examining the role of information and communication technologies. In: Information Technology for Development. 2012 ; Vol. 18, No. 4. pp. 311-331.

Bibtex

@article{8898010f38054a3684624c86fd0b8abd,
title = "Market development at the bottom of the pyramid: examining the role of information and communication technologies",
abstract = "This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.",
keywords = "bottom of the pyramid, ICT-enabled market development , automate, informate , transform , agency freedom",
author = "Monideepa Tarafdar and Prashanth Anekal and Ramendra Singh",
year = "2012",
month = oct,
doi = "10.1080/02681102.2012.690172",
language = "English",
volume = "18",
pages = "311--331",
journal = "Information Technology for Development",
issn = "0268-1102",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - Market development at the bottom of the pyramid

T2 - examining the role of information and communication technologies

AU - Tarafdar, Monideepa

AU - Anekal, Prashanth

AU - Singh, Ramendra

PY - 2012/10

Y1 - 2012/10

N2 - This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.

AB - This paper addresses the research question, “How can the use of information and communication technology (ICT) enable development of markets at the bottom of the pyramid (BOP)?” Integrating ideas centered on the threefold role of ICT (automate–informate–transform), market mechanisms, and agency freedom aspects of ICT-enabled development, we examine how (1) ICT facilitate development of market mechanisms at the BOP, (2) market mechanisms enable economic and social benefit outcomes for BOP markets and members, and (3) complementary conditions facilitate or hinder ICT-enabled market development. The findings are based on qualitative primary data from interviews with 27 BOP individuals from India, and from published and secondary examples. Theoretical contributions and implications for practice and further research are discussed.

KW - bottom of the pyramid

KW - ICT-enabled market development

KW - automate

KW - informate

KW - transform

KW - agency freedom

U2 - 10.1080/02681102.2012.690172

DO - 10.1080/02681102.2012.690172

M3 - Journal article

VL - 18

SP - 311

EP - 331

JO - Information Technology for Development

JF - Information Technology for Development

SN - 0268-1102

IS - 4

ER -