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Market sensing and situated dialogic action research (with a video camera)

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Market sensing and situated dialogic action research (with a video camera). / Mason, Katy.

In: Management Learning, Vol. 43, No. 4, 09.2012, p. 405-425.

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Mason, Katy. / Market sensing and situated dialogic action research (with a video camera). In: Management Learning. 2012 ; Vol. 43, No. 4. pp. 405-425.

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@article{f17e58176446498db2a7ae15673ade81,
title = "Market sensing and situated dialogic action research (with a video camera)",
abstract = "This paper explores the practice of market-sensing through situated dialogic action research. The paper discusses collaborative encounters with a manager who kept a video diary of his work. Through the analysis of five 'generative moments' that emerged from the market-sensing dialogue between researching-practitioner and practicing-researcher, four distinct bundles of market-sensing practices are identified; sensing, sensemaking, framing and reflecting. Dialogue is found to be central to the entanglement and disentanglement of market-sensing practices and emergent market frames. Dialogue allows the identification and exploration of tensions and conflict in existing and competing market frames. This in turn generates new and innovative ways of framing markets for future action. Thus, situated dialogic market-sensing emerges as an effective way of unearthing and exploring competing market frames and as a mentoring, reflective and reflexive part of market-sensing practice.",
keywords = "Market-sensing, Dialogue, Market practices, video data",
author = "Katy Mason",
year = "2012",
month = "9",
doi = "10.1177/1350507612442047",
language = "English",
volume = "43",
pages = "405--425",
journal = "Management Learning",
issn = "1350-5076",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

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T1 - Market sensing and situated dialogic action research (with a video camera)

AU - Mason, Katy

PY - 2012/9

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N2 - This paper explores the practice of market-sensing through situated dialogic action research. The paper discusses collaborative encounters with a manager who kept a video diary of his work. Through the analysis of five 'generative moments' that emerged from the market-sensing dialogue between researching-practitioner and practicing-researcher, four distinct bundles of market-sensing practices are identified; sensing, sensemaking, framing and reflecting. Dialogue is found to be central to the entanglement and disentanglement of market-sensing practices and emergent market frames. Dialogue allows the identification and exploration of tensions and conflict in existing and competing market frames. This in turn generates new and innovative ways of framing markets for future action. Thus, situated dialogic market-sensing emerges as an effective way of unearthing and exploring competing market frames and as a mentoring, reflective and reflexive part of market-sensing practice.

AB - This paper explores the practice of market-sensing through situated dialogic action research. The paper discusses collaborative encounters with a manager who kept a video diary of his work. Through the analysis of five 'generative moments' that emerged from the market-sensing dialogue between researching-practitioner and practicing-researcher, four distinct bundles of market-sensing practices are identified; sensing, sensemaking, framing and reflecting. Dialogue is found to be central to the entanglement and disentanglement of market-sensing practices and emergent market frames. Dialogue allows the identification and exploration of tensions and conflict in existing and competing market frames. This in turn generates new and innovative ways of framing markets for future action. Thus, situated dialogic market-sensing emerges as an effective way of unearthing and exploring competing market frames and as a mentoring, reflective and reflexive part of market-sensing practice.

KW - Market-sensing

KW - Dialogue

KW - Market practices

KW - video data

U2 - 10.1177/1350507612442047

DO - 10.1177/1350507612442047

M3 - Journal article

VL - 43

SP - 405

EP - 425

JO - Management Learning

JF - Management Learning

SN - 1350-5076

IS - 4

ER -