Marketing in the public services

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Marketing in the public services. / Alexander, N S.
The Evolution of Public Management: Concepts and Techniques for the 1990's. Basingstoke: Palgrave Macmillan, 1992. p. 84-100.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Alexander, NS 1992, Marketing in the public services. in The Evolution of Public Management: Concepts and Techniques for the 1990's. Palgrave Macmillan, Basingstoke, pp. 84-100.

APA

Alexander, N. S. (1992). Marketing in the public services. In The Evolution of Public Management: Concepts and Techniques for the 1990's (pp. 84-100). Palgrave Macmillan.

Vancouver

Alexander NS. Marketing in the public services. In The Evolution of Public Management: Concepts and Techniques for the 1990's. Basingstoke: Palgrave Macmillan. 1992. p. 84-100

Author

Alexander, N S. / Marketing in the public services. The Evolution of Public Management: Concepts and Techniques for the 1990's. Basingstoke : Palgrave Macmillan, 1992. pp. 84-100

Bibtex

@inbook{eec099d77d5e490f8d198bf186ec6295,

title = "Marketing in the public services",

author = "Alexander, {N S}",

year = "1992",

language = "English",

isbn = "9780333522745",

pages = "84--100",

booktitle = "The Evolution of Public Management: Concepts and Techniques for the 1990's",

publisher = "Palgrave Macmillan",

}

RIS

TY - CHAP

T1 - Marketing in the public services

AU - Alexander, N S

PY - 1992

Y1 - 1992

M3 - Chapter

SN - 9780333522745

SP - 84

EP - 100

BT - The Evolution of Public Management: Concepts and Techniques for the 1990's

PB - Palgrave Macmillan

CY - Basingstoke

ER -

Research