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Marketing strategy and the competitive structur...
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Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)
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Contribution to Journal/Magazine
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Journal article
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peer-review
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O M Westall
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<mark>Journal publication date</mark>
1994
<mark>Journal</mark>
Business History
Issue number
2
Volume
36
Number of pages
27
Pages (from-to)
20-46
Publication Status
Published
<mark>Original language</mark>
English