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Harvard
Hassan, LM, Walsh, G, Shiu, E, Hastings, G & Harris, F 2007, '
Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.',
Journal of Advertising, vol. 36, no. 2, pp. 15-31.
APA
Hassan, L. M., Walsh, G., Shiu, E., Hastings, G., & Harris, F. (2007).
Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising,
36(2), 15-31.
Vancouver
Author
Bibtex
@article{549ddf104e5d42b7b75bc379709bed08,
title = "Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.",
author = "Hassan, {L M} and G Walsh and E Shiu and G Hastings and F Harris",
year = "2007",
language = "English",
volume = "36",
pages = "15--31",
journal = "Journal of Advertising",
issn = "1557-7805",
publisher = "M.E. Sharpe Inc.",
number = "2",
}
RIS
TY - JOUR
T1 - Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.
AU - Hassan, L M
AU - Walsh, G
AU - Shiu, E
AU - Hastings, G
AU - Harris, F
PY - 2007
Y1 - 2007
M3 - Journal article
VL - 36
SP - 15
EP - 31
JO - Journal of Advertising
JF - Journal of Advertising
SN - 1557-7805
IS - 2
ER -
