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More effective strategy communication?: Assessing multi-media communications in bridging interfaces

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published

Standard

More effective strategy communication? Assessing multi-media communications in bridging interfaces. / Angwin, Duncan Neil; Cummings, Stephen; Daellenbach, Urs.

2018. Paper presented at 2017 Annual Meeting of the Academy of Management, Atlanta, United States.

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Harvard

Angwin, DN, Cummings, S & Daellenbach, U 2018, 'More effective strategy communication? Assessing multi-media communications in bridging interfaces', Paper presented at 2017 Annual Meeting of the Academy of Management, Atlanta, United States, 4/08/17 - 8/08/17.

APA

Angwin, D. N., Cummings, S., & Daellenbach, U. (2018). More effective strategy communication? Assessing multi-media communications in bridging interfaces. Paper presented at 2017 Annual Meeting of the Academy of Management, Atlanta, United States.

Vancouver

Angwin DN, Cummings S, Daellenbach U. More effective strategy communication? Assessing multi-media communications in bridging interfaces. 2018. Paper presented at 2017 Annual Meeting of the Academy of Management, Atlanta, United States.

Author

Angwin, Duncan Neil ; Cummings, Stephen ; Daellenbach, Urs. / More effective strategy communication? Assessing multi-media communications in bridging interfaces. Paper presented at 2017 Annual Meeting of the Academy of Management, Atlanta, United States.

Bibtex

@conference{c4d489973e3f47658c0ea43604d63f82,
title = "More effective strategy communication?: Assessing multi-media communications in bridging interfaces",
abstract = "Organisational leaders need to reach out to a variety of stakeholders in order to convey their strategic intent. Bridging these interfaces is a challenge that focuses attention on how strategy may be communicated effectively. Many authors advocate developing and communicating strategy using multi-media forms that combine words and pictures. However, there is little evidence that multi-media communication of strategy is increasing in practice. This raises the question of whether multi-media communication is indeed better than single media for strategy communications. Drawing upon the Cognitive Theory of Multimedia Learning we developed a series of hypotheses to find out, to what extent, and why, picture-plus-text presentation may provide greater benefits than text-only presentation in terms of 1) learning effectiveness, 2) perceptions of systematic integration, and 3) confidence building. To test whether multimedia strategy communications may provide more benefits than mono-media communications we ran an experiment across 8 countries involving 1,140 participants. Our results show there can be benefits to using multi-media means for strategy communications although there are performance variations that may determine when multi-media strategy communications are used in preference to mono-media means. These findings add to our understanding of the benefits and costs of multimedia strategy communications.",
keywords = "strategy communications, cognitive load theory, visual communications, multi media communications",
author = "Angwin, {Duncan Neil} and Stephen Cummings and Urs Daellenbach",
year = "2018",
month = "8",
language = "English",
note = "2017 Annual Meeting of the Academy of Management ; Conference date: 04-08-2017 Through 08-08-2017",

}

RIS

TY - CONF

T1 - More effective strategy communication?

T2 - Assessing multi-media communications in bridging interfaces

AU - Angwin, Duncan Neil

AU - Cummings, Stephen

AU - Daellenbach, Urs

PY - 2018/8

Y1 - 2018/8

N2 - Organisational leaders need to reach out to a variety of stakeholders in order to convey their strategic intent. Bridging these interfaces is a challenge that focuses attention on how strategy may be communicated effectively. Many authors advocate developing and communicating strategy using multi-media forms that combine words and pictures. However, there is little evidence that multi-media communication of strategy is increasing in practice. This raises the question of whether multi-media communication is indeed better than single media for strategy communications. Drawing upon the Cognitive Theory of Multimedia Learning we developed a series of hypotheses to find out, to what extent, and why, picture-plus-text presentation may provide greater benefits than text-only presentation in terms of 1) learning effectiveness, 2) perceptions of systematic integration, and 3) confidence building. To test whether multimedia strategy communications may provide more benefits than mono-media communications we ran an experiment across 8 countries involving 1,140 participants. Our results show there can be benefits to using multi-media means for strategy communications although there are performance variations that may determine when multi-media strategy communications are used in preference to mono-media means. These findings add to our understanding of the benefits and costs of multimedia strategy communications.

AB - Organisational leaders need to reach out to a variety of stakeholders in order to convey their strategic intent. Bridging these interfaces is a challenge that focuses attention on how strategy may be communicated effectively. Many authors advocate developing and communicating strategy using multi-media forms that combine words and pictures. However, there is little evidence that multi-media communication of strategy is increasing in practice. This raises the question of whether multi-media communication is indeed better than single media for strategy communications. Drawing upon the Cognitive Theory of Multimedia Learning we developed a series of hypotheses to find out, to what extent, and why, picture-plus-text presentation may provide greater benefits than text-only presentation in terms of 1) learning effectiveness, 2) perceptions of systematic integration, and 3) confidence building. To test whether multimedia strategy communications may provide more benefits than mono-media communications we ran an experiment across 8 countries involving 1,140 participants. Our results show there can be benefits to using multi-media means for strategy communications although there are performance variations that may determine when multi-media strategy communications are used in preference to mono-media means. These findings add to our understanding of the benefits and costs of multimedia strategy communications.

KW - strategy communications

KW - cognitive load theory

KW - visual communications

KW - multi media communications

M3 - Conference paper

ER -