Home > Research > Publications & Outputs > "Not just a colour"

Research

Links

Text available via DOI:

Keywords

View graph of relations

"Not just a colour": pink as a gender and sexuality marker in visual communication

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

"Not just a colour": pink as a gender and sexuality marker in visual communication. / Koller, Veronika.
In: Visual Communication, Vol. 7, No. 4, 11.2008, p. 395-423.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Koller, V 2008, '"Not just a colour": pink as a gender and sexuality marker in visual communication', Visual Communication, vol. 7, no. 4, pp. 395-423. https://doi.org/10.1177/1470357208096209

APA

Koller, V. (2008). "Not just a colour": pink as a gender and sexuality marker in visual communication. Visual Communication, 7(4), 395-423. https://doi.org/10.1177/1470357208096209

Vancouver

Koller V. "Not just a colour": pink as a gender and sexuality marker in visual communication. Visual Communication. 2008 Nov;7(4):395-423. doi: 10.1177/1470357208096209

Author

Koller, Veronika. / "Not just a colour" : pink as a gender and sexuality marker in visual communication. In: Visual Communication. 2008 ; Vol. 7, No. 4. pp. 395-423.

Bibtex

@article{300d2bc5026847f5a27b872d22006417,
title = "{"}Not just a colour{"}: pink as a gender and sexuality marker in visual communication",
abstract = "This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identity. Both informants' associations and the multimodal text analysis show evidence of an emergent schema that relates pink to post-feminist femininity. This is seen as complementing and extending conventional and counter-cultural associations of pink with stereotypically feminine characteristics or gayness, respectively. Ultimately, the author argues for an approach to colour that combines social semiotics with cognitive semantics.",
keywords = "cognitive models, colour association, gendered discourses, sexuality, social semiotics",
author = "Veronika Koller",
year = "2008",
month = nov,
doi = "10.1177/1470357208096209",
language = "English",
volume = "7",
pages = "395--423",
journal = "Visual Communication",
issn = "1741-3214",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - "Not just a colour"

T2 - pink as a gender and sexuality marker in visual communication

AU - Koller, Veronika

PY - 2008/11

Y1 - 2008/11

N2 - This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identity. Both informants' associations and the multimodal text analysis show evidence of an emergent schema that relates pink to post-feminist femininity. This is seen as complementing and extending conventional and counter-cultural associations of pink with stereotypically feminine characteristics or gayness, respectively. Ultimately, the author argues for an approach to colour that combines social semiotics with cognitive semantics.

AB - This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identity. Both informants' associations and the multimodal text analysis show evidence of an emergent schema that relates pink to post-feminist femininity. This is seen as complementing and extending conventional and counter-cultural associations of pink with stereotypically feminine characteristics or gayness, respectively. Ultimately, the author argues for an approach to colour that combines social semiotics with cognitive semantics.

KW - cognitive models

KW - colour association

KW - gendered discourses

KW - sexuality

KW - social semiotics

U2 - 10.1177/1470357208096209

DO - 10.1177/1470357208096209

M3 - Journal article

VL - 7

SP - 395

EP - 423

JO - Visual Communication

JF - Visual Communication

SN - 1741-3214

IS - 4

ER -