Moving beyond short term objectives towards a relational approach to the art-sponsorship interface

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2003
Host publication	Academy of Marketing Conference (Aston University, UK) - 2003
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research