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Multi-agent modelling for revenue management

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>03/2012
<mark>Journal</mark>Journal of Revenue and Pricing Management
Issue number2
Volume11
Number of pages3
Pages (from-to)240-242
Publication StatusPublished
Early online date28/02/12
<mark>Original language</mark>English

Abstract

This article describes the use of multi-agent modelling for revenue management simulations. It highlights opportunities for agent-based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.