Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Multi-agent modelling for revenue management
AU - Cleophas, Catherine
PY - 2012/3
Y1 - 2012/3
N2 - This article describes the use of multi-agent modelling for revenue management simulations. It highlights opportunities for agent-based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.
AB - This article describes the use of multi-agent modelling for revenue management simulations. It highlights opportunities for agent-based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.
KW - revenue management
KW - agent-based simulation
KW - forecasting
KW - customer choice
KW - competition
U2 - 10.1057/rpm.2011.45
DO - 10.1057/rpm.2011.45
M3 - Journal article
VL - 11
SP - 240
EP - 242
JO - Journal of Revenue and Pricing Management
JF - Journal of Revenue and Pricing Management
SN - 1476-6930
IS - 2
ER -