Multicultural perspectives in customer behaviour

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Multicultural perspectives in customer behaviour. / Piacentini, M G; Cui, C.
In: Journal of Marketing Management, Vol. 26, No. 11, 12, 2010, p. 993-1004.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Piacentini, MG & Cui, C 2010, 'Multicultural perspectives in customer behaviour', Journal of Marketing Management, vol. 26, no. 11, 12, pp. 993-1004.

APA

Piacentini, M. G., & Cui, C. (2010). Multicultural perspectives in customer behaviour. Journal of Marketing Management, 26(11, 12), 993-1004.

Vancouver

Piacentini MG, Cui C. Multicultural perspectives in customer behaviour. Journal of Marketing Management. 2010;26(11, 12):993-1004.

Author

Piacentini, M G ; Cui, C. / Multicultural perspectives in customer behaviour. In: Journal of Marketing Management. 2010 ; Vol. 26, No. 11, 12. pp. 993-1004.

Bibtex

@article{adc79656c3804bdd9f84a75744a6578a,

title = "Multicultural perspectives in customer behaviour",

author = "Piacentini, {M G} and C Cui",

year = "2010",

language = "English",

volume = "26",

pages = "993--1004",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "11, 12",

}

RIS

TY - JOUR

T1 - Multicultural perspectives in customer behaviour

AU - Piacentini, M G

AU - Cui, C

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 26

SP - 993

EP - 1004

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 11, 12

ER -

Research