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Nazi propaganda decision-making: the hybrid of ‘modernity’ and ‘neo-feudalism’ in Nazi wartime propaganda

Research output: Contribution to journalJournal article

Published

<mark>Journal publication date</mark>2009
<mark>Journal</mark>Portuguese Journal of Social Science
Issue2
Volume8
Number of pages24
Pages61-84
<mark>Original language</mark>English

Abstract

The hybrid nature of the Nazi system of decision-making found eloquent expression in the context of the regime's propaganda machinery. Multiple competing power bases were constructed around the authority of elite party and state figures across the spectrum of the regime's propaganda activities. Each of them forged their own ad hoc jurisdictional sphere, eroding Goebbels' totalitarian vision for Nazi propaganda. The result was a behemoth of contradictory interests and strategies that repeatedly undermined co-ordination across the propaganda domain. Ironically, modernity and 'neo-feudalism' were reconciled only towards the end of the war, after Goebbels had won most of the jurisdictional battles against his party and state opponents, regaining Hitler's full confidence and subjecting the supremely modern propaganda apparatus of a waning Third Reich to his personal, near-total, control.