This article explores a range of dynamics which inform the construction of new era religious identities of urban professionals in Brazil through their appropriation of traditional millenarian themes most closely associated with the nation's rural peasantry. As part of this exploration, two lines of enquiry are followed. The first explores the continuity between the traditional millenarian paradigm most closely associated with Brazil's rural peasantry and the new era millenarianism articulated by members of the urban middle-classes. While not denying narrative similarities with traditional millenarian movements in Brazil, the second line of enquiry engages new era millenarianism by regarding it as embodying a range of dynamics typical of the late modern context within which its urban professional adherents are situated. While the dynamics of practical-symbolic crisis identified by the first line of enquiry are not discounted, the second line of enquiry regards new era millenarianism as primarily expressive of a number of reflexive preoccupations typical of late modern urban existence.