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One case study is enough

Research output: Working paper

Published

Publication date2010
Place of publicationLancaster University
PublisherThe Department of Marketing
<mark>Original language</mark>English

Publication series

NameMarketing Working Paper Series

Abstract

Case studies are becoming an increasingly popular research method. However the usual justification for their use is that they provide a rich picture of a particular situation. While this is certainly true there is a problem in linking the findings to theory. This is particularly true for single case research. However the philosophical position of Critical Realism can supply just such a justification based upon the concepts of theoretical entities having causal powers and liabilities that interact as particular mechanism to explain the occurrence of events.