Research output: Working paper
}
TY - UNPB
T1 - One case study is enough
AU - Easton, G
PY - 2010
Y1 - 2010
N2 - Case studies are becoming an increasingly popular research method. However the usual justification for their use is that they provide a rich picture of a particular situation. While this is certainly true there is a problem in linking the findings to theory. This is particularly true for single case research. However the philosophical position of Critical Realism can supply just such a justification based upon the concepts of theoretical entities having causal powers and liabilities that interact as particular mechanism to explain the occurrence of events.
AB - Case studies are becoming an increasingly popular research method. However the usual justification for their use is that they provide a rich picture of a particular situation. While this is certainly true there is a problem in linking the findings to theory. This is particularly true for single case research. However the philosophical position of Critical Realism can supply just such a justification based upon the concepts of theoretical entities having causal powers and liabilities that interact as particular mechanism to explain the occurrence of events.
KW - Single case research
KW - Critical Realism
M3 - Working paper
T3 - Marketing Working Paper Series
BT - One case study is enough
PB - The Department of Marketing
CY - Lancaster University
ER -