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Online group-buying: business models, literature review and directions for future research

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Online group-buying: business models, literature review and directions for future research. / Liu, Yi; Sutanto, Juliana.
In: ACM SIGMIS Database, Vol. 46, No. 1, 02.2014, p. 39-59.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Liu, Y & Sutanto, J 2014, 'Online group-buying: business models, literature review and directions for future research', ACM SIGMIS Database, vol. 46, no. 1, pp. 39-59. https://doi.org/10.1145/2747544.2747548

APA

Liu, Y., & Sutanto, J. (2014). Online group-buying: business models, literature review and directions for future research. ACM SIGMIS Database, 46(1), 39-59. https://doi.org/10.1145/2747544.2747548

Vancouver

Liu Y, Sutanto J. Online group-buying: business models, literature review and directions for future research. ACM SIGMIS Database. 2014 Feb;46(1):39-59. doi: 10.1145/2747544.2747548

Author

Liu, Yi ; Sutanto, Juliana. / Online group-buying : business models, literature review and directions for future research. In: ACM SIGMIS Database. 2014 ; Vol. 46, No. 1. pp. 39-59.

Bibtex

@article{661df3506cb44b4dbdd9c3248ec38430,
title = "Online group-buying: business models, literature review and directions for future research",
abstract = "Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.",
author = "Yi Liu and Juliana Sutanto",
year = "2014",
month = feb,
doi = "10.1145/2747544.2747548",
language = "English",
volume = "46",
pages = "39--59",
journal = "ACM SIGMIS Database",
issn = "0095-0033",
number = "1",

}

RIS

TY - JOUR

T1 - Online group-buying

T2 - business models, literature review and directions for future research

AU - Liu, Yi

AU - Sutanto, Juliana

PY - 2014/2

Y1 - 2014/2

N2 - Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.

AB - Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.

U2 - 10.1145/2747544.2747548

DO - 10.1145/2747544.2747548

M3 - Journal article

VL - 46

SP - 39

EP - 59

JO - ACM SIGMIS Database

JF - ACM SIGMIS Database

SN - 0095-0033

IS - 1

ER -