Rights statement: © 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Opening up the NHS to market
T2 - using multimodal critical discourse analysis to examine the ongoing corporatisation of health care communication
AU - Brookes, Gavin
AU - Harvey, Kevin
N1 - © 2016 John Benjamins This article has been accepted for publication in Journal of Language and Politics. The article is under copyright, and the publisher should be contacted for permission to re-use the material in any form.
PY - 2016
Y1 - 2016
N2 - Since its implementation, the British Government’s controversial 2013 Health and SocialCare Act has had far-reaching effects on English health care provision, not least the creationof 212 regional practitioner-led clinical commissioning groups (CCGs) which are nowresponsible for much of the service provision across the country. Taking as an example thewebsite of one of these new commissioning groups, this study shows that multimodal criticaldiscourse analysis (MCDA) can reveal how health and social care matters are beingincreasingly framed within a corporate and neoliberal set of ideas, values, identities andsocial relations. Despite government assurances that the Act preserves the (non-commercial)founding values of the NHS, our MCDA provides textual evidence of the influence ofneoliberal and commercial discourses operating across CCG websites, which appear toprioritise corporate rather than the practical, day-to-day concerns of patients.
AB - Since its implementation, the British Government’s controversial 2013 Health and SocialCare Act has had far-reaching effects on English health care provision, not least the creationof 212 regional practitioner-led clinical commissioning groups (CCGs) which are nowresponsible for much of the service provision across the country. Taking as an example thewebsite of one of these new commissioning groups, this study shows that multimodal criticaldiscourse analysis (MCDA) can reveal how health and social care matters are beingincreasingly framed within a corporate and neoliberal set of ideas, values, identities andsocial relations. Despite government assurances that the Act preserves the (non-commercial)founding values of the NHS, our MCDA provides textual evidence of the influence ofneoliberal and commercial discourses operating across CCG websites, which appear toprioritise corporate rather than the practical, day-to-day concerns of patients.
KW - Clinical commissioning groups
KW - NHS
KW - commercialisation
KW - neoliberalism
KW - privatisation
KW - marketisation
KW - multimodal critical discourse analysis
U2 - 10.1075/jlp.15.3.04bro
DO - 10.1075/jlp.15.3.04bro
M3 - Journal article
VL - 15
SP - 288
EP - 302
JO - Journal of Language and Politics
JF - Journal of Language and Politics
SN - 1569-2159
IS - 3
ER -