Home > Research > Publications & Outputs > Performing a myth to make a market

Electronic data

  • Palo, Mason & Roscoe_Author accepted manuscript

    Rights statement: The final, definitive version of this article has been published in the Journal, Organization Studies, 41 (1), 2018, © SAGE Publications Ltd, 2018 by SAGE Publications Ltd at the Organization Studies page: http://journals.sagepub.com/home/OSS on SAGE Journals Online: http://journals.sagepub.com/

    Accepted author manuscript, 1.19 MB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

Links

Text available via DOI:

View graph of relations

Performing a myth to make a market: The construction of the ‘magical world’ of Santa

Research output: Contribution to journalJournal article

Published

Standard

Performing a myth to make a market : The construction of the ‘magical world’ of Santa. / Palo, Teea Erja Marjaana; Mason, Katherine Jane; Roscoe, Philip.

In: Organization Studies, Vol. 41, No. 1, 01.01.2020, p. 53-75.

Research output: Contribution to journalJournal article

Harvard

APA

Vancouver

Author

Bibtex

@article{a295013ffc374e1ba38bb0cf61fad31e,
title = "Performing a myth to make a market: The construction of the {\textquoteleft}magical world{\textquoteright} of Santa",
abstract = "If you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for 1 month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his {\textquoteleft}magical world{\textquoteright}. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a complex socio-material network. We develop the performative turn (Gond et al., 2016) in organisational studies by introducing a new category of speech act, {\textquoteleft}translocution{\textquoteright}, a compendium of imagining, discussing, proposing, negotiating, and contracting that transforms the myth into a model of an imaginary-real world. Through translocutionary acts, actors calculate, organise the socio-material networks of the market, and manage the considerable uncertainty inherent in its operation. Details of the myth become market facts, while commercial constructs fade into the imaginary. The result, when felicitous conditions are achieved, is a {\textquoteleft}Merry Christmas{\textquoteright} of magical, performative power.",
keywords = "imaginary-real, market, myth, performativity, Santa Claus, speech act, translocution",
author = "Palo, {Teea Erja Marjaana} and Mason, {Katherine Jane} and Philip Roscoe",
note = "The final, definitive version of this article has been published in the Journal, Organization Studies, 41 (1), 2018, {\textcopyright} SAGE Publications Ltd, 2018 by SAGE Publications Ltd at the Organization Studies page: http://journals.sagepub.com/home/OSS on SAGE Journals Online: http://journals.sagepub.com/",
year = "2020",
month = jan
day = "1",
doi = "10.1177/0170840618789192",
language = "English",
volume = "41",
pages = "53--75",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "SAGE Publications Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - Performing a myth to make a market

T2 - The construction of the ‘magical world’ of Santa

AU - Palo, Teea Erja Marjaana

AU - Mason, Katherine Jane

AU - Roscoe, Philip

N1 - The final, definitive version of this article has been published in the Journal, Organization Studies, 41 (1), 2018, © SAGE Publications Ltd, 2018 by SAGE Publications Ltd at the Organization Studies page: http://journals.sagepub.com/home/OSS on SAGE Journals Online: http://journals.sagepub.com/

PY - 2020/1/1

Y1 - 2020/1/1

N2 - If you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for 1 month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his ‘magical world’. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a complex socio-material network. We develop the performative turn (Gond et al., 2016) in organisational studies by introducing a new category of speech act, ‘translocution’, a compendium of imagining, discussing, proposing, negotiating, and contracting that transforms the myth into a model of an imaginary-real world. Through translocutionary acts, actors calculate, organise the socio-material networks of the market, and manage the considerable uncertainty inherent in its operation. Details of the myth become market facts, while commercial constructs fade into the imaginary. The result, when felicitous conditions are achieved, is a ‘Merry Christmas’ of magical, performative power.

AB - If you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for 1 month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his ‘magical world’. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a complex socio-material network. We develop the performative turn (Gond et al., 2016) in organisational studies by introducing a new category of speech act, ‘translocution’, a compendium of imagining, discussing, proposing, negotiating, and contracting that transforms the myth into a model of an imaginary-real world. Through translocutionary acts, actors calculate, organise the socio-material networks of the market, and manage the considerable uncertainty inherent in its operation. Details of the myth become market facts, while commercial constructs fade into the imaginary. The result, when felicitous conditions are achieved, is a ‘Merry Christmas’ of magical, performative power.

KW - imaginary-real

KW - market

KW - myth

KW - performativity

KW - Santa Claus

KW - speech act

KW - translocution

U2 - 10.1177/0170840618789192

DO - 10.1177/0170840618789192

M3 - Journal article

VL - 41

SP - 53

EP - 75

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 1

ER -