This case illustrates that succession crises provide an opportunity for families in business to expand the number of businesses they own and manage. The case is based in Honduras, where the intertwining of family and business is the norm and family’s influence on business is accepted without question. In Honduras, society expects the next generation to want to take over the family business. This case examines two sisters who do not wish to take over the existing family businesses. It shows how the family resolves this issue by expanding their portfolio of businesses and how the sisters develop the new business in a male-dominated industry. The case study examines the opportunity identification and evaluation process and highlights the influence of several family members in the process. The case study also shows the collective attitude of the family in business and the relevance of family involvement on subsequent development of the businesses.