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Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users. / Aryana, Bijan; Boks, Casper; Navabi, Azadeh.
Human Centered Design: HCD 2011. ed. / M. Kurosu. Berlin: Springer, 2011. p. 177-186 (Lecture Notes in Computer Science; Vol. 6776).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Aryana, B, Boks, C & Navabi, A 2011, Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users. in M Kurosu (ed.), Human Centered Design: HCD 2011. Lecture Notes in Computer Science, vol. 6776, Springer, Berlin, pp. 177-186, 2nd International Conference on Human Centered Design (HCD)/14th International Conference on Human-Computer Interaction (HCI), United Kingdom, 9/07/11. https://doi.org/10.1007/978-3-642-21753-1_21

APA

Aryana, B., Boks, C., & Navabi, A. (2011). Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users. In M. Kurosu (Ed.), Human Centered Design: HCD 2011 (pp. 177-186). (Lecture Notes in Computer Science; Vol. 6776). Springer. https://doi.org/10.1007/978-3-642-21753-1_21

Vancouver

Aryana B, Boks C, Navabi A. Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users. In Kurosu M, editor, Human Centered Design: HCD 2011. Berlin: Springer. 2011. p. 177-186. (Lecture Notes in Computer Science). doi: 10.1007/978-3-642-21753-1_21

Author

Aryana, Bijan ; Boks, Casper ; Navabi, Azadeh. / Possibilities for cultural customization of mobile communication devices : the case of Iranian mobile users. Human Centered Design: HCD 2011. editor / M. Kurosu. Berlin : Springer, 2011. pp. 177-186 (Lecture Notes in Computer Science).

Bibtex

@inproceedings{2d582ae30a004a8793d2b2d783456dd5,
title = "Possibilities for cultural customization of mobile communication devices: the case of Iranian mobile users",
abstract = "Global producers of mobile communication devices recognize the importance of cultural differences in the emerging markets; however it seems that the main concentration in both academic and business areas is on the large number of users with low incomes, while users from other classes of these societies are not studied well. In this study after set of integrated reviews on areas of Mass Customization, New Product Development and Mobile HCI an experiment was planned based on the unexplored aspects of users' culture and mobile communication devices relationships. A number of young educated users from middle class tested a new smart phone during its marketing process in Iran. They were sampled based on a global producer's marketing program. After a phase of self documentation, users selected two applications of the device for the usability tests and found culture related usability problems during the tests. Finally they proposed solutions in a participatory design process.",
keywords = "Cultural Customization, Mobile HCI, New Product Development, Mass Customization, Smart Phones, Emerging Markets",
author = "Bijan Aryana and Casper Boks and Azadeh Navabi",
year = "2011",
doi = "10.1007/978-3-642-21753-1_21",
language = "English",
isbn = "9783642217524",
series = "Lecture Notes in Computer Science",
publisher = "Springer",
pages = "177--186",
editor = "M. Kurosu",
booktitle = "Human Centered Design",
note = "2nd International Conference on Human Centered Design (HCD)/14th International Conference on Human-Computer Interaction (HCI) ; Conference date: 09-07-2011 Through 14-07-2011",

}

RIS

TY - GEN

T1 - Possibilities for cultural customization of mobile communication devices

T2 - 2nd International Conference on Human Centered Design (HCD)/14th International Conference on Human-Computer Interaction (HCI)

AU - Aryana, Bijan

AU - Boks, Casper

AU - Navabi, Azadeh

PY - 2011

Y1 - 2011

N2 - Global producers of mobile communication devices recognize the importance of cultural differences in the emerging markets; however it seems that the main concentration in both academic and business areas is on the large number of users with low incomes, while users from other classes of these societies are not studied well. In this study after set of integrated reviews on areas of Mass Customization, New Product Development and Mobile HCI an experiment was planned based on the unexplored aspects of users' culture and mobile communication devices relationships. A number of young educated users from middle class tested a new smart phone during its marketing process in Iran. They were sampled based on a global producer's marketing program. After a phase of self documentation, users selected two applications of the device for the usability tests and found culture related usability problems during the tests. Finally they proposed solutions in a participatory design process.

AB - Global producers of mobile communication devices recognize the importance of cultural differences in the emerging markets; however it seems that the main concentration in both academic and business areas is on the large number of users with low incomes, while users from other classes of these societies are not studied well. In this study after set of integrated reviews on areas of Mass Customization, New Product Development and Mobile HCI an experiment was planned based on the unexplored aspects of users' culture and mobile communication devices relationships. A number of young educated users from middle class tested a new smart phone during its marketing process in Iran. They were sampled based on a global producer's marketing program. After a phase of self documentation, users selected two applications of the device for the usability tests and found culture related usability problems during the tests. Finally they proposed solutions in a participatory design process.

KW - Cultural Customization

KW - Mobile HCI

KW - New Product Development

KW - Mass Customization

KW - Smart Phones

KW - Emerging Markets

U2 - 10.1007/978-3-642-21753-1_21

DO - 10.1007/978-3-642-21753-1_21

M3 - Conference contribution/Paper

SN - 9783642217524

T3 - Lecture Notes in Computer Science

SP - 177

EP - 186

BT - Human Centered Design

A2 - Kurosu, M.

PB - Springer

CY - Berlin

Y2 - 9 July 2011 through 14 July 2011

ER -