Processing and perceptions of product placements: do men and women watch the same movie?

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2003
Host publication	Conference of the American Academy of Advertising ( ) - 2003
Place of Publication	N/A
Publisher	unknown
Pages	9-15
Number of pages	7
<mark>Original language</mark>	English

Research