We have over 12,000 students, from over 100 countries, within one of the safest campuses in the UK


93% of Lancaster students go into work or further study within six months of graduating

Home > Research > Publications & Outputs > Production of online educational video for a “l...
View graph of relations

« Back

Production of online educational video for a “lean in” viewing experience.

Research output: Contribution in Book/Report/ProceedingsChapter


Publication date2008
Host publicationProceedings of ED-MEDIA 2008: World Conference on Educational Multimedia, Hypermedia and Telecommunications.
EditorsJ. Luca, E. R. Weippl
Place of publicationCheasapeake, CA
Number of pages6
ISBN (Print)1-880094-65-7
Original languageEnglish


The bottom-up initiative of producing online educational video for Higher Education audiences, is taking over institutional video production. Practitioners and enthusiast producers are committing considerable time and effort to create their own audiovisual content. However, the production of educational video should not mirror the production of television content as there is a complex relationship between producer, the educator, and the target audience that must be considered for the creation of educational, online, audiovisual content. The metaphor of leaning the body forward while attentively working at a computer is used to stress the importance of the viewers’ engagement with what they are doing – an essential feature of educational video.