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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Psycho-emotional Disability in the Marketplace
AU - Higgins, Leighanne
N1 - This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
PY - 2020/11/1
Y1 - 2020/11/1
N2 - Purpose: This study, through adoption of the psycho-emotional model of disability, aims to offer consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment.Design/methodology/approach: This paper draws insight from the interview data of a wider two-year interpretive research study investigating access barriers to marketplaces for consumers living with impairment. Findings: The overarching contribution offers to consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment. Further contributions offered by this paper: i) unearth the emotion of fear to be central to manifestations of psycho-emotional disability, ii) reveal a broader understanding of the marketplace practices, and core perpetrators, that psycho-emotionally disable consumers living with impairment, and iii) uncover psycho-emotional disability to extend beyond the context of impairment.Originality/value: Extending current consumer research and consumer vulnerability research on disability, the empirical adoption of the psycho-emotional model of disability is a fruitful framework for extrapolating insight into marketplace practices that internally oppress and psycho-emotionally disable consumers living with impairment. Practical implications: The insight offered into the precise marketplace practices that disable consumers living with impairment leads this paper to call for a revising of disability training within marketplace and service contexts. Research limitations/implications: This study adopts a UK-only perspective. However, findings uncovered that the model of psycho-emotional disability has wider theoretical value to marketing and consumer research beyond the context of impairment.
AB - Purpose: This study, through adoption of the psycho-emotional model of disability, aims to offer consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment.Design/methodology/approach: This paper draws insight from the interview data of a wider two-year interpretive research study investigating access barriers to marketplaces for consumers living with impairment. Findings: The overarching contribution offers to consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment. Further contributions offered by this paper: i) unearth the emotion of fear to be central to manifestations of psycho-emotional disability, ii) reveal a broader understanding of the marketplace practices, and core perpetrators, that psycho-emotionally disable consumers living with impairment, and iii) uncover psycho-emotional disability to extend beyond the context of impairment.Originality/value: Extending current consumer research and consumer vulnerability research on disability, the empirical adoption of the psycho-emotional model of disability is a fruitful framework for extrapolating insight into marketplace practices that internally oppress and psycho-emotionally disable consumers living with impairment. Practical implications: The insight offered into the precise marketplace practices that disable consumers living with impairment leads this paper to call for a revising of disability training within marketplace and service contexts. Research limitations/implications: This study adopts a UK-only perspective. However, findings uncovered that the model of psycho-emotional disability has wider theoretical value to marketing and consumer research beyond the context of impairment.
KW - Consumer research
KW - consumer vulnerability
KW - exclusion
KW - psycho-emotional model of disability
KW - disability
KW - ableism
U2 - 10.1108/EJM-02-2019-0191
DO - 10.1108/EJM-02-2019-0191
M3 - Journal article
VL - 54
SP - 2675
EP - 2695
JO - European Journal of Marketing
JF - European Journal of Marketing
SN - 0309-0566
IS - 11
ER -