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  • Real Time Bidding System

    Rights statement: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in The Oxford Handbook of Media, Technology, and Organization Studies following peer review. The definitive publisher-authenticated version The Oxford Handbook of Media, Technology, and Organization Studies Edited by Timon Beyes, Robin Holt, and Claus Pias is available online at: https://global.oup.com/academic/product/the-oxford-handbook-of-media-technology-and-organization-studies-9780198809913?facet_narrowbypubdate_facet=This%20Month&lang=en&cc=gb#

    Accepted author manuscript, 198 KB, PDF document

    Embargo ends: 19/12/21

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Real Time Bidding System

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Published

Standard

Real Time Bidding System. / Vurdubakis, Theodore.

The Oxford Handbook of Media, Technology, and Organization Studies. ed. / Timon Beyes; Robin Holt; Claus Pias. Oxford : Oxford University Press, 2019. p. 391-400.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

Harvard

Vurdubakis, T 2019, Real Time Bidding System. in T Beyes, R Holt & C Pias (eds), The Oxford Handbook of Media, Technology, and Organization Studies. Oxford University Press, Oxford, pp. 391-400.

APA

Vurdubakis, T. (2019). Real Time Bidding System. In T. Beyes, R. Holt, & C. Pias (Eds.), The Oxford Handbook of Media, Technology, and Organization Studies (pp. 391-400). Oxford University Press.

Vancouver

Vurdubakis T. Real Time Bidding System. In Beyes T, Holt R, Pias C, editors, The Oxford Handbook of Media, Technology, and Organization Studies. Oxford: Oxford University Press. 2019. p. 391-400

Author

Vurdubakis, Theodore. / Real Time Bidding System. The Oxford Handbook of Media, Technology, and Organization Studies. editor / Timon Beyes ; Robin Holt ; Claus Pias. Oxford : Oxford University Press, 2019. pp. 391-400

Bibtex

@inbook{86438f1de2444ca68615d7f955de4a3e,
title = "Real Time Bidding System",
abstract = "The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the commercialisation of attention is currently organized. RTB enables advertisers (in the form of automated agents) to select and target Internet and social media users in real time and through multiple third-party websites. In so doing, the devices and machinations of digital advertising bring into being complex chains of parasitic (in Serres's sense) inhabitations as advertisers, publishers, fraudsters, bots, etc. jockey for the best positions from which to intercept and divert money and attention. ",
keywords = "Attention economy, Digital Advertising, Market device, Parasite, Real-Time",
author = "Theodore Vurdubakis",
note = "This is a pre-copy-editing, author-produced PDF of an article accepted for publication in British Journal for the Philosophy of Science following peer review. The definitive publisher-authenticated version Cooper, Rachel Why Hacking is Wrong about Human Kinds British Journal for the Philosophy of Science 2004 55: 73-85 is available online at: http://bjps.oxfordjournals.org/cgi/content/abstract/55/1/73 ",
year = "2019",
language = "English",
isbn = "9780198809913",
pages = "391--400",
editor = "Timon Beyes and Holt, {Robin } and Claus Pias",
booktitle = "The Oxford Handbook of Media, Technology, and Organization Studies",
publisher = "Oxford University Press",

}

RIS

TY - CHAP

T1 - Real Time Bidding System

AU - Vurdubakis, Theodore

N1 - This is a pre-copy-editing, author-produced PDF of an article accepted for publication in British Journal for the Philosophy of Science following peer review. The definitive publisher-authenticated version Cooper, Rachel Why Hacking is Wrong about Human Kinds British Journal for the Philosophy of Science 2004 55: 73-85 is available online at: http://bjps.oxfordjournals.org/cgi/content/abstract/55/1/73

PY - 2019

Y1 - 2019

N2 - The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the commercialisation of attention is currently organized. RTB enables advertisers (in the form of automated agents) to select and target Internet and social media users in real time and through multiple third-party websites. In so doing, the devices and machinations of digital advertising bring into being complex chains of parasitic (in Serres's sense) inhabitations as advertisers, publishers, fraudsters, bots, etc. jockey for the best positions from which to intercept and divert money and attention.

AB - The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the commercialisation of attention is currently organized. RTB enables advertisers (in the form of automated agents) to select and target Internet and social media users in real time and through multiple third-party websites. In so doing, the devices and machinations of digital advertising bring into being complex chains of parasitic (in Serres's sense) inhabitations as advertisers, publishers, fraudsters, bots, etc. jockey for the best positions from which to intercept and divert money and attention.

KW - Attention economy

KW - Digital Advertising

KW - Market device

KW - Parasite

KW - Real-Time

M3 - Chapter (peer-reviewed)

SN - 9780198809913

SP - 391

EP - 400

BT - The Oxford Handbook of Media, Technology, and Organization Studies

A2 - Beyes, Timon

A2 - Holt, Robin

A2 - Pias, Claus

PB - Oxford University Press

CY - Oxford

ER -