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    Rights statement: Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher’s copyright.

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Rebranding the Scottish Executive: a discourse-historical analysis

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Rebranding the Scottish Executive : a discourse-historical analysis. / Unger, Johann Wolfgang.

In: Journal of Language and Politics, Vol. 12, No. 1, 01.01.2013, p. 59-79.

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Unger, Johann Wolfgang. / Rebranding the Scottish Executive : a discourse-historical analysis. In: Journal of Language and Politics. 2013 ; Vol. 12, No. 1. pp. 59-79.

Bibtex

@article{96706d4c477a4a698abd998f77abd703,
title = "Rebranding the Scottish Executive: a discourse-historical analysis",
abstract = "This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of {\textquoteleft}rebranding{\textquoteright} from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.",
keywords = "discourse-historical approach, Scottish Parliament, Scottish National Party, Scottish Government, political branding, national identity, politics, media, qualitative text analysis",
author = "Unger, {Johann Wolfgang}",
note = "Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher{\textquoteright}s copyright.",
year = "2013",
month = jan
day = "1",
doi = "10.1075/jlp.12.1.03ung",
language = "English",
volume = "12",
pages = "59--79",
journal = "Journal of Language and Politics",
issn = "1569-2159",
publisher = "John Benjamins Publishing Company",
number = "1",

}

RIS

TY - JOUR

T1 - Rebranding the Scottish Executive

T2 - a discourse-historical analysis

AU - Unger, Johann Wolfgang

N1 - Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher’s copyright.

PY - 2013/1/1

Y1 - 2013/1/1

N2 - This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of ‘rebranding’ from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.

AB - This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of ‘rebranding’ from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.

KW - discourse-historical approach

KW - Scottish Parliament

KW - Scottish National Party

KW - Scottish Government

KW - political branding

KW - national identity

KW - politics

KW - media

KW - qualitative text analysis

U2 - 10.1075/jlp.12.1.03ung

DO - 10.1075/jlp.12.1.03ung

M3 - Journal article

VL - 12

SP - 59

EP - 79

JO - Journal of Language and Politics

JF - Journal of Language and Politics

SN - 1569-2159

IS - 1

ER -