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Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries?

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries? / Cronin, Anne M.
In: Consumption, Markets and Culture, Vol. 7, No. 4, 12.2004, p. 349-369.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Cronin, AM 2004, 'Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries?', Consumption, Markets and Culture, vol. 7, no. 4, pp. 349-369. https://doi.org/10.1080/1025386042000316315

APA

Cronin, A. M. (2004). Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries? Consumption, Markets and Culture, 7(4), 349-369. https://doi.org/10.1080/1025386042000316315

Vancouver

Cronin AM. Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries? Consumption, Markets and Culture. 2004 Dec;7(4):349-369. doi: 10.1080/1025386042000316315

Author

Cronin, Anne M. / Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries?. In: Consumption, Markets and Culture. 2004 ; Vol. 7, No. 4. pp. 349-369.

Bibtex

@article{fdeb89df6e864116aab1031ac5590f78,
title = "Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries?",
abstract = "This paper explores the status of advertising practitioners as cultural intermediaries and uses that analysis to think through the contested relationship between consumption and production, and culture and economy. Using examples and illustrations from interview data with advertising practitioners in the UK, I explore how the circulation of rhetoric in the advertising industry functions as one form of mediation performed by advertising practitioners. I argue that practitioners' role should not be understood solely in terms of a mediation between producer and consumer; instead, their role should be conceived in terms of a negotiation between multiple “regimes of mediation”, including that of the relationship between advertising agencies and their clients. Agencies perform commercial relationships, bringing them into being and constantly redefining them. Attending to these multiple modes of mediation opens up questions about the status of advertising, the role of cultural intermediaries, and the relationship between production and consumption, economy and culture.",
keywords = "Advertising Agencies, Advertising Practitioners, Consumption/Production, Cultural Intermediaries, Culture/Economy, Mediation",
author = "Cronin, {Anne M.}",
year = "2004",
month = dec,
doi = "10.1080/1025386042000316315",
language = "English",
volume = "7",
pages = "349--369",
journal = "Consumption, Markets and Culture",
issn = "1477-223X",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - Regimes of Mediation : Advertising Practitioners as Cultural Intermediaries?

AU - Cronin, Anne M.

PY - 2004/12

Y1 - 2004/12

N2 - This paper explores the status of advertising practitioners as cultural intermediaries and uses that analysis to think through the contested relationship between consumption and production, and culture and economy. Using examples and illustrations from interview data with advertising practitioners in the UK, I explore how the circulation of rhetoric in the advertising industry functions as one form of mediation performed by advertising practitioners. I argue that practitioners' role should not be understood solely in terms of a mediation between producer and consumer; instead, their role should be conceived in terms of a negotiation between multiple “regimes of mediation”, including that of the relationship between advertising agencies and their clients. Agencies perform commercial relationships, bringing them into being and constantly redefining them. Attending to these multiple modes of mediation opens up questions about the status of advertising, the role of cultural intermediaries, and the relationship between production and consumption, economy and culture.

AB - This paper explores the status of advertising practitioners as cultural intermediaries and uses that analysis to think through the contested relationship between consumption and production, and culture and economy. Using examples and illustrations from interview data with advertising practitioners in the UK, I explore how the circulation of rhetoric in the advertising industry functions as one form of mediation performed by advertising practitioners. I argue that practitioners' role should not be understood solely in terms of a mediation between producer and consumer; instead, their role should be conceived in terms of a negotiation between multiple “regimes of mediation”, including that of the relationship between advertising agencies and their clients. Agencies perform commercial relationships, bringing them into being and constantly redefining them. Attending to these multiple modes of mediation opens up questions about the status of advertising, the role of cultural intermediaries, and the relationship between production and consumption, economy and culture.

KW - Advertising Agencies

KW - Advertising Practitioners

KW - Consumption/Production

KW - Cultural Intermediaries

KW - Culture/Economy

KW - Mediation

U2 - 10.1080/1025386042000316315

DO - 10.1080/1025386042000316315

M3 - Journal article

VL - 7

SP - 349

EP - 369

JO - Consumption, Markets and Culture

JF - Consumption, Markets and Culture

SN - 1477-223X

IS - 4

ER -