Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Regret under different auction designs: the case of English and Dutch auctions
AU - Malekovic, N.
AU - Goutas, L.
AU - Sutanto, J.
AU - Galletta, D.
PY - 2020/3/1
Y1 - 2020/3/1
N2 - Studies have shown that users experience regret in online electronic auctions. Our study adds to the research on the antecedents of regret by examining the effects of the major types of auction design on users’ experience of regret. Towards this goal, we analyzed bidders’ experience of regret in English and Dutch auctions. Given that English and Dutch auctions are known to produce different types of bidding behavior and outcomes, we expect that the two types of auction design will also have a differential impact on experiencing regret. We report results from a lab experiment that was implemented as a self-developed mobile application for hotel room reservations. We examined the effects of the two open-bid auction types on the experience of regret, and found that users are more likely to experience regret in Dutch auctions. We point out the theoretical relevance and practical implications of our findings.
AB - Studies have shown that users experience regret in online electronic auctions. Our study adds to the research on the antecedents of regret by examining the effects of the major types of auction design on users’ experience of regret. Towards this goal, we analyzed bidders’ experience of regret in English and Dutch auctions. Given that English and Dutch auctions are known to produce different types of bidding behavior and outcomes, we expect that the two types of auction design will also have a differential impact on experiencing regret. We report results from a lab experiment that was implemented as a self-developed mobile application for hotel room reservations. We examined the effects of the two open-bid auction types on the experience of regret, and found that users are more likely to experience regret in Dutch auctions. We point out the theoretical relevance and practical implications of our findings.
KW - Regret
KW - Online auctions
KW - Open ascending-bid auction
KW - Open descending-bid auction
KW - English auction
KW - Dutch auction
U2 - 10.1007/s12525-019-00355-w
DO - 10.1007/s12525-019-00355-w
M3 - Journal article
VL - 30
SP - 151
EP - 161
JO - Electronic Markets
JF - Electronic Markets
SN - 1019-6781
ER -