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Relationship development in international retail franchising: case study evidence from the UK fashion sector

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>2004
<mark>Journal</mark>European Journal of Marketing
Issue number9/10
Volume38
Number of pages21
Pages (from-to)1215-1235
<mark>State</mark>Published
<mark>Original language</mark>English