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Replicating, validating, and reducing the length of the consumer perceived value scale

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<mark>Journal publication date</mark>03/2014
<mark>Journal</mark>Journal of Business Research
Issue number3
Volume67
Number of pages8
Pages (from-to)260-267
Publication statusPublished
Early online date31/05/13
Original languageEnglish

Abstract

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.