Awanis, S. &
Cui, C. C.,
2/12/2015,
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Campbell, C. & Ma, J. (eds.). Cham:
Springer,
p. 806-809 4 p. Chapter 194. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review