Singh, J.,
Xue, M. &
Dehganpour, F.,
18/02/2017,
Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. Chandy, R., Moorman, C. & Inman, J. (eds.). Chicago:
American Marketing Association, B9. (AMA Educators Proceedings; vol. 28).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review