Home > Research > Publications & Outputs
  1. 2017
  2. Published

    Charismatic authority and the YouTuber: unpacking the new cults of personality

    Cocker, H. L. & Cronin, J. M. 1/12/2017 In : Marketing Theory. 17, 4, p. 455-472 18 p.

    Research output: Contribution to journalJournal article

  3. Published

    Responsible Tourism: Using Tourism for Sustainable Development, 2nd edition, H. Goodwin. Goodfellow Publications, Oxford (2016)

    Malone, S. 12/2017 In : Tourism Management. 63, p. 397-398 2 p.

    Research output: Contribution to journalBook/Film/Article review

  4. E-pub ahead of print

    Bodysnatching in the marketplace: Market-focused health activism and compelling narratives of dys-appearance

    Cronin, J. M. & Hopkinson, G. C. 20/11/2017 In : Marketing Theory.

    Research output: Contribution to journalJournal article

  5. E-pub ahead of print

    Spatial taste formation as a place marketing tool: The case of live music consumption

    Skandalis, A., Byrom, J. & Banister, E. 9/11/2017 In : Journal of Place Management and Development.

    Research output: Contribution to journalJournal article

  6. Published

    Asia’s materialists: Reconciling collectivism and materialism

    Awanis, S., Schlegelmilch, B. B. & Cui, C. C. 10/2017 In : Journal of International Business Studies. 48, 8, p. 964-991 28 p.

    Research output: Contribution to journalJournal article

  7. E-pub ahead of print

    The spatial aspects of musical taste: conceptualising consumers' place-dependent identity investments

    Skandalis, A., Banister, E. & Byrom, J. 25/09/2017 In : Marketing Theory.

    Research output: Contribution to journalJournal article

  8. Forthcoming

    Mapping the Extended Frontiers of Escapism: Binge-watching and Hyperdiegetic Exploration

    Jones, S., Cronin, J. M. & Piacentini, M. G. 8/09/2017 In : Journal of Marketing Management.

    Research output: Contribution to journalJournal article

  9. Unpublished

    Marketing your country: Categorical imperative vs Captive Marketing?

    Tarim, E. & Mouzas, S. 5/09/2017

    Research output: Contribution to conference Abstract

  10. Published

    The origins of American international retailing: Tiffany of New York in London and Paris, 1837-1914

    Alexander, N. S. & Doherty, A. M. 08/2017 In : Business History Review. 91, 2, p. 301-328 28 p.

    Research output: Contribution to journalJournal article

  11. E-pub ahead of print

    Tourists’ Emotions as a Resource for Customer Value Creation, Co-Creation and Destruction: A Customer-Grounded Understanding

    Malone, S., McKechnie, S. & Tynan, C. 20/07/2017 In : Journal of Travel Research.

    Research output: Contribution to journalJournal article

  12. E-pub ahead of print

    Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector

    Mason, K., Friesl, M. & Ford, C. J. 19/07/2017 In : Industrial Marketing Management. 67, p. 52-69 18 p.

    Research output: Contribution to journalJournal article

  13. Unpublished

    Retail investor logics or what constitutes good practice in emerging equity markets?: The case of Taiwan and Turkey

    Tarim, E. & Chen , Y-H. 7/07/2017

    Research output: Contribution to conference Conference paper

  14. Published

    Media involvement and consumer attitude formation towards digital advertising

    Salciuviene, L., Miller, C. E., Reardon, J., Mikoliunas, T., Lee, K. & Miller, K. E. 3/07/2017 Academy of Marketing Conference AM2017 Proceedings. Hull: Academy of Marketing

    Research output: Contribution in Book/Report/ProceedingsAbstract

  15. Published

    Moderating effects of customer profitability in the retail banking services sector

    Salciuviene, L., Ivanauskiene, N., Auruskeviciene, V. & Mikoliunas, T. 3/07/2017 Academy of Marketing Conference AM2017 Proceedings. Hull: Academy of Marketing

    Research output: Contribution in Book/Report/ProceedingsAbstract

  16. Published

    Reassessing relationship equity in the retail banking services sector

    Salciuviene, L., Ivanauskiene, N., Auruskeviciene, V. & Mikoliunas, T. 3/07/2017 AM2017 Conference Proceedings. Hull: Academy of Marketing

    Research output: Contribution in Book/Report/ProceedingsAbstract

  17. Published

    Identity (Re)construction through sharing: a study of mother and teenage daughter dyads in France and Japan

    Gentina, E., Hogg, M. K. & Sakashita, M. 07/2017 In : Journal of Retailing and Consumer Services. 37, p. 67-77 11 p.

    Research output: Contribution to journalJournal article

  18. Published

    How do financial analysts and equity salespeople perceive and cope with uncertainty?

    Tarim, E. 10/06/2017 51 p.

    Research output: Contribution to conference Conference paper

  19. Published

    Social belonging and the social collective: understanding how processes shape youth markets

    Tinson, J., Piacentini, M. G., Nuttall, P. & Cocker, H. 1/06/2017 In : Marketing Theory. 17, 2, p. 201-217 17 p.

    Research output: Contribution to journalJournal article

  20. Published

    Do luxury brands successfully entice consumers?: the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R. 06/2017 In : International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to journalJournal article

  21. Published

    Making a market for male dairy calves: alternative and mainstream relationality

    Hopkinson, G. C. 06/2017 In : Journal of Marketing Management. 33, 7-8, p. 556-579 24 p.

    Research output: Contribution to journalJournal article

  22. Unpublished

    The Holy Spirit and Performativity: Institutionalization of noise trading in the Turkish market

    Tarim, E. & Muradoglu, G. 5/05/2017

    Research output: Contribution to conference Abstract

  23. Published

    Parenting agendas: an empirical study of intensive mothering and infant cognitive development

    Budds, K., Hogg, M. K., Banister, E. N. & Dixon, M. P. 1/05/2017 In : The Sociological Review. 65, 2, p. 336-352 17 p.

    Research output: Contribution to journalJournal article

  24. Published

    First-time buyers' subjective knowledge and the attribute preferences of Chinese car buyers

    Qian, L., Soopramanien, D. & Daryanto, A. 05/2017 In : Journal of Retailing and Consumer Services. 36, p. 189-196 8 p.

    Research output: Contribution to journalJournal article

  25. E-pub ahead of print

    Women entrepreneurs: how power operates in bottom of the pyramid-marketing discourse

    Hopkinson, G. C. & Aman, A. 18/04/2017 In : Marketing Theory. 17 p.

    Research output: Contribution to journalJournal article

  26. Published

    Cultural hindrances to ‘involved fathering’ in the context of SPL

    Kerrane, B. A. & Banister, E. 4/04/2017

    Research output: Contribution to conference Abstract

  27. Unpublished
  28. Published

    Creating the competitive edge: a new relationship between operations management and industrial policy

    Spring, M., Hughes, A., Mason, K. & McCaffrey, P. 03/2017 In : Journal of Operations Management. 49-51, p. 6-19 14 p.

    Research output: Contribution to journalJournal article

  29. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R. 02/2017 In : Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to journalJournal article

  30. Published

    Why Istanbul is struggling to become an international financial centre

    Tarim, E. 6/01/2017 The Conversation

    Research output: Contribution to specialist publicationArticle

  31. Published

    Impact and management research: exploring relationships between temporality, dialogue, reflexivity and praxis

    MacIntosh, R., Beech, N., Bartunek, J., Mason, K. J., Cooke, W. M. & Denyer, D. 01/2017 In : British Journal of Management. 28, 1, p. 3-13 11 p.

    Research output: Contribution to journalEditorial

  32. Published

    Retailing in today’s world: multiple channels and other strategic decisions affecting firm performance

    Grewal, D., Roggeveen, A. L., Runyan, R. C., Nordfält, J. & Vazquez Lira, M. E. 01/2017 In : Journal of Retailing and Consumer Services. 34, p. 261-263 3 p.

    Research output: Contribution to journalEditorial

  33. Published

    Architecture and the consumption experience

    Skandalis, A., Byrom, J. & Banister, E. 2017

    Research output: Contribution to conference Conference paper

  34. Published

    Automation in Credit Card Repayment

    Awanis, S. 2017

    Research output: Contribution to conference Conference paper

  35. Unpublished

    Bumps on the road: Barriers and enablers of sustainability transitions in China

    Finke, T., Mouzas, S. & Gilchrist, A. J. P. 2017 25 p.

    Research output: Contribution to conference Conference paper

  36. Published

    Cultural antecedents to the normative, affective and cognitive effects of domestic versus foreign product purchase behaviour

    Conner, S. L., Reardon, J., Miller, C., Salciuviene, L. & Auruskeviciene, V. 2017 In : Journal of Business Economics and Management. 18, 1, p. 100-115 16 p.

    Research output: Contribution to journalJournal article

  37. Published

    Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

    Awanis, S. 2017 The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). Cham: Springer International Publishing, p. 348-357 10 p. Chapter 98. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

    Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

  38. Published

    Strategizing-as-Competing: A Conceptual Review and Call for an Interdisciplinary Approach to Further Studies in Strategizing-as-Competing

    Jalili Tanha, T. & Mason, K. 2017 p. 1-10 10 p.

    Research output: Contribution to conference Conference paper

  39. Unpublished
  40. Published

    The role of festivals in the shaping of the independent music industry

    Daskalopoulou, A. & Skandalis, A. 2017

    Research output: Contribution to conference Conference paper

  41. 2016
  42. Published

    Perceived corporate social responsibility and its implementation in practice: the case study of Lithuanian SMEs

    Salciuviene, L., Hopeniene, R. & Dovaliene, A. 15/12/2016 In : Engineering Economics. 27, 4, p. 479-490 12 p.

    Research output: Contribution to journalJournal article

  43. Published

    Performance based contracting in long-term supply relationships

    Mouzas, S. 11/2016 In : Industrial Marketing Management. 59, p. 50-62 13 p.

    Research output: Contribution to journalJournal article

  44. Published

    The Contribution of Different Public Innovation Funding Programmes to SMEs’ Export Performance

    Liu, R. R-Y. & Rammer, C. 11/2016 Mannheim: Centre for European Economic Research, 39 p.

    Research output: Working paperDiscussion paper

  45. Published

    The socio-materiality of parental style: negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market

    Bettany, S. & Kerrane, B. A. 11/2016 In : European Journal of Marketing. 50, 11, p. 2041-2066 26 p.

    Research output: Contribution to journalJournal article

  46. E-pub ahead of print

    Couples' narratives of shared-self, possessions and consumption experiences

    Wong, P., Hogg, M. K. & Vanharanta, M. 3/10/2016 In : Journal of Consumer Behaviour.

    Research output: Contribution to journalJournal article

  47. Published

    Why companies fail to respond to climate change: collective inaction as an outcome of barriers to interaction

    Finke, T., Gilchrist, A. J. P. & Mouzas, S. 10/2016 In : Industrial Marketing Management. 58, p. 94-101 8 p.

    Research output: Contribution to journalJournal article

  48. Published

    Quel avenir pour Istanbul en tant que centre financier international?

    Tarim, E. 22/09/2016 Anatoli, p. 63-82 20 p.

    Research output: Contribution to specialist publicationArticle

  49. Unpublished
  50. Published

    Mystify me: Coke, terror and the symbolic immortality boost

    Freund, J. & Jacobi, E. 09/2016 In : Marketing Theory. 16, 3, p. 417-422 6 p.

    Research output: Contribution to journalJournal article

  51. Published

    Sensemaking, sense-censoring and strategic inaction: the discursive enactment of power and politics in a multinational corporation

    Whittle, A., Mueller, F., Gilchrist, A. J. P. & Lenney, P. W. 09/2016 In : Organization Studies. 37, 9, p. 1323-1351 29 p.

    Research output: Contribution to journalJournal article

  52. Published

    Automated Payment, Financial Decision-Making and a Public Policy Conundrum

    Daryanto, A. & Awanis, S. 20/07/2016 2016 Global Marketing Conference. Global Alliance of Marketing & Management Associations, p. 522-527 6 p.

    Research output: Contribution in Book/Report/ProceedingsConference contribution

  53. Published

    Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism

    Skandalis, A., Byrom, J. & Banister, E. 11/07/2016 In : European Journal of Marketing. 50, 7-8, p. 1308-1325 18 p.

    Research output: Contribution to journalJournal article

  54. Published

    Situated cognition and narrative heuristic: evidence from retail investors and their brokers

    Tarim, E. 07/2016 In : European Journal of Finance. 22, 8-9, p. 688-711 34 p.

    Research output: Contribution to journalJournal article

  55. Published

    Value co-creation practices and capabilities: sustained purposeful engagement across B2B systems

    Marcos-Cuevas, J., Nätti, S., Palo, T. E. M. & Baumann, J. 07/2016 In : Industrial Marketing Management. 56, p. 97-107 11 p.

    Research output: Contribution to journalJournal article

  56. Published

    The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia

    Awanis, S., Schlegelmilch, B. B. & Cui, C. C. 28/06/2016 Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzzellis, L. & Winer, R. S. (eds.). Cham: Springer, p. 183-184 2 p. Chapter 40. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS))

    Research output: Contribution in Book/Report/ProceedingsConference contribution

  57. Published

    The Role of Online Reviews in Services Sector and Implications for Services Firms

    Sanghavi, N., De Mattos, C., McGuffog, M., Kumar, J. & Salciuviene, L. 25/06/2016 Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, L. & Winer, R. S. (eds.). Cham: Springer, p. 849-850 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

    Research output: Contribution in Book/Report/ProceedingsConference contribution

  58. Published

    Consumer behaviour

    Hogg, M. K. & Lawson, R. 11/06/2016 Marketing theory: a student text. Baker, M. J. & Saren, M. (eds.). 3rd ed. London: Sage

    Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

  59. Published

    Is your coffee brewed or poised?: a study of system dynamics of market evolution

    Koskela-Huotari, K., Nariswari, A. & Palo, T. E. M. 8/06/2016

    Research output: Contribution to conference Conference paper

  60. Published
  61. Published

    Performing reform in the English National Health Service

    Araujo, L. & Mason, K. J. 8/06/2016

    Research output: Contribution to conference Conference paper

  62. Published

    Personality traits and financial satisfaction: investigation of a hierarchical approach

    Davis, K. & Runyan, R. 1/06/2016 In : Journal of Financial Counseling and Planning . 27, 1, p. 47-60 14 p.

    Research output: Contribution to journalJournal article

  63. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L. 20/05/2016

    Research output: Contribution to conference Conference paper

  64. Published
  65. Published

    Community stakeholders and the perception of tourism downtowns: an assessment of brand identity

    Line, N., Runyan, R., Swinney, J. L. & Sneed, C. T. 11/05/2016 In : Tourism Analysis. 21, 2-3, p. 159-172 14 p.

    Research output: Contribution to journalJournal article

  66. Published

    Consumer behaviour: a European perspective

    Solomon, M., Bamossy, G., Askegaard, S. & Hogg, M. K. 22/04/2016 6th ed. Harlow, Essex: Pearson Education. 736 p.

    Research output: Book/Report/ProceedingsBook

  67. Published

    Help Me, I Can’t Pay!’ Credit Card Targeting, Young Consumers and Protectionist Policy: A Case Study

    Awanis, S. 22/04/2016 Consumer Behaviour: A European Perspective. Solomon, M. R., Bamossy, G. J., Askegaard, S. T. & Hogg, M. K. (eds.). 6th ed. ed. Pearson

    Research output: Contribution in Book/Report/ProceedingsOther chapter contribution

  68. Published

    Consumption through the ambivalent prism of intergenerational support

    Karanika, K. & Hogg, M. 11/04/2016 In : European Journal of Marketing. 50, 3-4, p. 575-601 27 p.

    Research output: Contribution to journalJournal article

  69. Published

    Consuming the family and the meal: representations of the family meal in women's magazines over 60 years

    Davis, T., Marshall, D., Hogg, M. K. & Schneider, T. 5/04/2016 The practice of the meal: food, families and the market place. Cappellini, B., Marshall, D. & Parsons, E. (eds.). London: Routledge, (Interpretive Marketing Research)

    Research output: Contribution in Book/Report/ProceedingsChapter

  70. Published

    Can men mother?: employed men’s experiences of shared parental leave and conceptions of fatherhood

    Kerrane, B. A. & Banister, E. 14/03/2016

    Research output: Contribution to conference Conference paper

  71. Forthcoming

    Shared parental leave: baby steps towards equal child rearing?

    Kerrane, B. A. & Banister, E. 9/03/2016

    Research output: Contribution to conference Conference paper

  72. Published
  73. Published

    Being kind to ourselves: self-compassion, coping and consumption

    Karanika, K. & Hogg, M. 02/2016 In : Journal of Business Research. 69, 2, p. 760-769 10 p.

    Research output: Contribution to journalJournal article

  74. Published

    Second Life as a research environment: avatar-based focus groups (AFG)

    Gadalla, E. T., Abosag, I. & Keeling, K. 8/01/2016 In : Qualitative Market Research: An International Journal. 19, 1, p. 101-114 14 p.

    Research output: Contribution to journalJournal article

  75. Published

    A network perspective on negotiation: what is new and why it matters

    Mouzas, S. 01/2016 In : Negotiation Journal. 32, 1, p. 7-21 15 p.

    Research output: Contribution to journalJournal article

  76. Published

    Diversity and rigor trends in retailing research: assessment and guidelines

    Finnegan, C., Runyan, R., Gonzalez-Padron, T. & Hyun, J. 01/2016 In : International Journal of Management Reviews. 18, 1, p. 51-68 18 p.

    Research output: Contribution to journalJournal article

  77. Published

    Mini-miracles: transformations of self from consumption of the Lourdes pilgrimage

    Higgins, L. & Hamilton, K. 01/2016 In : Journal of Business Research. 69, 1, p. 25-32 8 p.

    Research output: Contribution to journalJournal article

  78. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C-L., Keeling, D. & Hogg, M. 01/2016 In : Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to journalJournal article

  79. Published

    A Learning Process for NPD in Business Networks

    Liu, R. R-Y. & Hart, S. 2016 3 p.

    Research output: Contribution to conference Abstract

  80. Published

    Automated Payment: A Friend of a Foe?

    Daryanto, A. & Awanis, S. 2016

    Research output: Contribution to conference Conference paper

  81. Published

    Becoming respectable: low income mothers, consumption and the pursuit of value

    Banister, E., Hogg, M., Budds, K. & Dixon, M. 2016 In : Journal of Marketing Management. 32, 7-8, p. 652-672 21 p.

    Research output: Contribution to journalJournal article

  82. Published

    Consumer vulnerability: introduction to the special issue

    Dunnett, S., Hamilton, K. & Piacentini, M. G. 2016 In : Journal of Marketing Management. 32, 3-4, p. 207-210 4 p.

    Research output: Contribution to journalEditorial

  83. Published

    Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption

    Higgins, L. & Hamilton, K. 2016 In : Advances in Consumer Research. p. 474-475 2 p.

    Research output: Contribution to journalMeeting abstract

  84. Published

    Does Social Media Really Help?: from customer involvement to new product success

    Liu, R. R-Y. 2016 In : International Journal of Online Marketing. 6, 3, p. 15-33 19 p., 2

    Research output: Contribution to journalJournal article

  85. Published

    Factors affecting the performance of branded apparel retailers under private equity ownership

    Turner, E. 2016 Lancaster University. 345 p.

    Research output: ThesisDoctoral Thesis

  86. Published

    From market devices to market infrastructures

    Chakrabarti, R., Finch, J., Kjellberg, H., Lenborg, C. & Pollock, N. 2016

    Research output: Contribution to conference Conference paper

  87. Published

    Marketplace orchestration of taste: insights from the Bridgewater Hall

    Skandalis, A., Banister, E. & Byrom, J. 2016 In : Journal of Marketing Management. 32, 9-10, p. 926-943 18 p.

    Research output: Contribution to journalJournal article

  88. Published

    Musical taste and the creation of place-dependent capital: reflections from the indie music field

    Skandalis, A., Banister, E. & Byrom, J. 2016

    Research output: Contribution to conference Conference paper

  89. Published
  90. Published

    Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany

    Rammer, C. & Liu, R. R-Y. 2016 20 p.

    Research output: Contribution to conference Conference paper

  91. Published
  92. Published

    The Chinese medical device market: market drivers and investment prospects

    Zhang, W., Liu, R. R-Y. & Chatwin, C. 2016 In : Journal of Commercial Biotechnology. 22, 2, p. 33-39 7 p.

    Research output: Contribution to journalJournal article

  93. Published

    The communication of goals by microfinance institutions

    Chakrabarti, R., Gau, R. & Portillo, R. 2016

    Research output: Contribution to conference Conference paper

  94. Published

    What Deters Foreign Divestment?: A Time-Series Study of Japanese Parent Firms

    Nishimura, Y. & Liu, R. R-Y. 2016 p. 10

    Research output: Contribution to conference Conference paper

  95. 2015
  96. Published

    Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret

    Daryanto, A., Salciuviene, L. & Liu, C-L. 15/12/2015 In : Advances in Consumer Research. 43

    Research output: Contribution to journalJournal article

  97. Published

    Developing the brand of Chinese cars abroad: the case of the United Kingdom

    De Mattos, C., Salciuviene, L., Sanghavi, N. & Yuan, Z. 10/12/2015

    Research output: Contribution to conference Conference paper

  98. Published

    Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets

    Awanis, S. & Cui, C. C. 2/12/2015 Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Campbell, C. & Ma, J. . J. (eds.). Cham: Springer, p. 806-809 4 p. Chapter 194. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS))

    Research output: Contribution in Book/Report/ProceedingsConference contribution

  99. Published

    What are decision making styles for international apparel brands in a large emerging market?

    De Mattos, C., Salciuviene, L., Auruskeviciene, V. & Juneja, G. 1/12/2015 In : Procedia Social and Behavioral Sciences. 213, p. 683-686 4 p.

    Research output: Contribution to journalJournal article

  100. Published

    Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania

    Auruskeviciene, V., Butkeviciene, J. & Salciuviene, L. 12/2015 In : Engineering Economics. 26, 5, p. 541-550 10 p.

    Research output: Contribution to journalJournal article

  101. Published

    Deconstructing consumer discipline: how self-management is experienced in the marketplace

    Cronin, J., McCarthy, M. & Delaney, M. 11/2015 In : European Journal of Marketing. 49, 11-12, p. 1902-1922 21 p.

    Research output: Contribution to journalJournal article

  102. Published

    A Structural Equation Model of Credit Card Debt Among the Youth Market

    Awanis, S. & Cui, C. C. 21/10/2015 Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Plangger, K. (ed.). Cham: Springer, p. 61-64 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS))

    Research output: Contribution in Book/Report/ProceedingsConference contribution

  103. Published

    Towards a theory of visual signification

    Gkiouzepas, L. & Hogg, M. K. 13/10/2015 Advances in Advertising Research: the digital, the classic, the subtle, and the alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). Wiesbaden: Springer, Vol. VI, p. 179-199 21 p. (European Advertising Academy)

    Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

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