TY - JOUR

T1 - Should there be an app for that?

T2 - An analysis of interactive applications within longform news stories

AU - Jacobson, Susan

AU - Marino, Jacqueline

AU - Gutsche Jr, Robert

PY - 2018/4/1

Y1 - 2018/4/1

N2 - The most-read story of 2014 on the website of The New York Times was an interactive newsapplication called “How Y’all, Youse and You Guys Talk.” Interactive applications mayprovide value to the user experience of digital media, but they cost time and money toproduce. In this study, we examined five multimedia news packages that include interactiveapplications as part of the story presentation and asked 18 millennial tablet computer usersto evaluate them. Participants said the interactive applications that were most effective inattracting and retaining their interest maintained the flow of the narrative, provided apersonalized or playful alternative to the representation of information in other media, andwere produced by credible media organizations that designed their apps for use on mobiledevices.

AB - The most-read story of 2014 on the website of The New York Times was an interactive newsapplication called “How Y’all, Youse and You Guys Talk.” Interactive applications mayprovide value to the user experience of digital media, but they cost time and money toproduce. In this study, we examined five multimedia news packages that include interactiveapplications as part of the story presentation and asked 18 millennial tablet computer usersto evaluate them. Participants said the interactive applications that were most effective inattracting and retaining their interest maintained the flow of the narrative, provided apersonalized or playful alternative to the representation of information in other media, andwere produced by credible media organizations that designed their apps for use on mobiledevices.

M3 - Journal article

VL - 18

JO - Journal of Magazine Media

JF - Journal of Magazine Media

IS - 2

ER -