Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
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TY - CHAP
T1 - Smile Yourself Happy: Zheng nengliang and the Discursive Construction of Happy Subjects
AU - Hird, Derek
PY - 2018
Y1 - 2018
N2 - A vibrant discourse linking happiness and well-being to zheng nengliang 正能量 (“positive energy”) has emerged in China since 2012. Drawing from a variety of disciplines and cultural resources, including positive psychology and ancient cosmological notions, zheng nengliang as a discursive practice is inseparable from wider processes that connect emotional intelligence and happiness with subject- and class-making in the reform era. This chapter outlines the holistic and embodied dimensions of zheng nengliang in popular discourse, and examines how zheng nengliang is used to express emotional well-being and socioeconomic stratification in four public service adverts. Contributing fresh insights into how happiness is promulgated and how happy subjects are constructed in China, it extends the scholarly literature at the intersections of Chinese studies, happiness studies, and media studies.
AB - A vibrant discourse linking happiness and well-being to zheng nengliang 正能量 (“positive energy”) has emerged in China since 2012. Drawing from a variety of disciplines and cultural resources, including positive psychology and ancient cosmological notions, zheng nengliang as a discursive practice is inseparable from wider processes that connect emotional intelligence and happiness with subject- and class-making in the reform era. This chapter outlines the holistic and embodied dimensions of zheng nengliang in popular discourse, and examines how zheng nengliang is used to express emotional well-being and socioeconomic stratification in four public service adverts. Contributing fresh insights into how happiness is promulgated and how happy subjects are constructed in China, it extends the scholarly literature at the intersections of Chinese studies, happiness studies, and media studies.
KW - happiness
KW - zheng nengliang
KW - positive energy
KW - positive psychology
KW - public service adverts
KW - subject
KW - emotional intelligence
M3 - Chapter (peer-reviewed)
SN - 9789888455720
SP - 106
EP - 128
BT - Chinese Discourses on Happiness
A2 - Wielander, Gerda
A2 - Hird, Derek
PB - Hong Kong University Press
CY - Hong Kong
ER -