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    Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 17 (2), 2017, © SAGE Publications Ltd, 2017 by SAGE Publications Ltd at the Marketing Theory page: http://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/

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Social belonging and the social collective: understanding how processes shape youth markets

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>1/06/2017
<mark>Journal</mark>Marketing Theory
Issue number2
Volume17
Number of pages17
Pages (from-to)201-217
Publication statusPublished
Early online date17/11/16
Original languageEnglish

Abstract

Adopting a relative perspective on poverty, this paper reflects on the social and psychological aspects of market access in a context of abundance. We consider the recent introduction of a consumption related adolescent youth ritual and the implications this has for those who are financially disadvantaged and their ability to negotiate and navigate the market. Using dimensions of market practice as a lens, we reveal a system that resists reduction to individual actors and demonstrate how and in what ways the social collective facilitates social belonging as well as promoting higher level educational goals. This has important consequences for our understanding of meaningful social practice as well as realizing what is being shaped through market practices.

Bibliographic note

The final, definitive version of this article has been published in the Journal, Marketing Theory, 17 (2), 2017, © SAGE Publications Ltd, 2017 by SAGE Publications Ltd at the Marketing Theory page: http://journals.sagepub.com/home/mtq on SAGE Journals Online: http://journals.sagepub.com/