Social Media and Branding in Asia - Research Portal

Social Media and Branding in Asia: Threats and Opportunities

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	10/2016
Host publication	Asia Branding: Connecting Brands, Consumers and Companies
Editors	Bang Nguyen, T.C. Melewar, Don Schultz
Publisher	Palgrave Macmillan
Pages	50-65
Number of pages	16
ISBN (print)	9781137489951
<mark>Original language</mark>	English