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Social Media and Branding in Asia: Threats and Opportunities

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Social Media and Branding in Asia: Threats and Opportunities. / Abosag, Ibrahim; Martin, Felix; Ramadan, Zahy B.
Asia Branding: Connecting Brands, Consumers and Companies. ed. / Bang Nguyen; T.C. Melewar; Don Schultz. Palgrave Macmillan, 2016. p. 50-65.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Abosag, I, Martin, F & Ramadan, ZB 2016, Social Media and Branding in Asia: Threats and Opportunities. in B Nguyen, TC Melewar & D Schultz (eds), Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan, pp. 50-65.

APA

Abosag, I., Martin, F., & Ramadan, Z. B. (2016). Social Media and Branding in Asia: Threats and Opportunities. In B. Nguyen, T. C. Melewar, & D. Schultz (Eds.), Asia Branding: Connecting Brands, Consumers and Companies (pp. 50-65). Palgrave Macmillan.

Vancouver

Abosag I, Martin F, Ramadan ZB. Social Media and Branding in Asia: Threats and Opportunities. In Nguyen B, Melewar TC, Schultz D, editors, Asia Branding: Connecting Brands, Consumers and Companies. Palgrave Macmillan. 2016. p. 50-65

Author

Abosag, Ibrahim ; Martin, Felix ; Ramadan, Zahy B. / Social Media and Branding in Asia : Threats and Opportunities. Asia Branding: Connecting Brands, Consumers and Companies. editor / Bang Nguyen ; T.C. Melewar ; Don Schultz. Palgrave Macmillan, 2016. pp. 50-65

Bibtex

@inbook{bcc23bf308424003b2b41fe229001d25,
title = "Social Media and Branding in Asia: Threats and Opportunities",
author = "Ibrahim Abosag and Felix Martin and Ramadan, {Zahy B.}",
year = "2016",
month = oct,
language = "English",
isbn = "9781137489951",
pages = "50--65",
editor = "Bang Nguyen and Melewar, {T.C. } and Don Schultz",
booktitle = "Asia Branding",
publisher = "Palgrave Macmillan",

}

RIS

TY - CHAP

T1 - Social Media and Branding in Asia

T2 - Threats and Opportunities

AU - Abosag, Ibrahim

AU - Martin, Felix

AU - Ramadan, Zahy B.

PY - 2016/10

Y1 - 2016/10

M3 - Chapter

SN - 9781137489951

SP - 50

EP - 65

BT - Asia Branding

A2 - Nguyen, Bang

A2 - Melewar, T.C.

A2 - Schultz, Don

PB - Palgrave Macmillan

ER -