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Social media use in European hotels: benefits and main challenges

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Social media use in European hotels: benefits and main challenges. / Garrido-Moreno, Aurora; Lockett, Nigel Jonathan.
In: Tourism and Management Studies, Vol. 12, No. 1, 05.2016, p. 172-179.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Garrido-Moreno, A & Lockett, NJ 2016, 'Social media use in European hotels: benefits and main challenges', Tourism and Management Studies, vol. 12, no. 1, pp. 172-179. https://doi.org/10.18089/tms.2016.12118

APA

Garrido-Moreno, A., & Lockett, N. J. (2016). Social media use in European hotels: benefits and main challenges. Tourism and Management Studies, 12(1), 172-179. https://doi.org/10.18089/tms.2016.12118

Vancouver

Garrido-Moreno A, Lockett NJ. Social media use in European hotels: benefits and main challenges. Tourism and Management Studies. 2016 May;12(1):172-179. doi: 10.18089/tms.2016.12118

Author

Garrido-Moreno, Aurora ; Lockett, Nigel Jonathan. / Social media use in European hotels : benefits and main challenges. In: Tourism and Management Studies. 2016 ; Vol. 12, No. 1. pp. 172-179.

Bibtex

@article{cd70592948744eabb42fe902c7937d3b,
title = "Social media use in European hotels: benefits and main challenges",
abstract = "The advent of Social Media tools has been one of the most relevant technological innovations in recent years and has strongly impacted the tourism industry. Despite the numerous benefits that Social Media can offer to hotels, transforming the way they relate to customers and opening a vast array of new possibilities, its implementation implies also numerous challenges. Considering that the use of Social Media is becoming increasingly popular, it seems to be critical to understand how hotels can use them strategically to reinvent customer relationships. This study explores the topic following a mixed methodology, combining both quantitative and qualitative data from a European sample of 312 hotels. Results suggest that review sites and social networks were the most used tools. The main advantages and disadvantages of its use were identified and widely discussed.",
keywords = "Social Media tools, hotel sector, social networks, Social Media adoption, review sites",
author = "Aurora Garrido-Moreno and Lockett, {Nigel Jonathan}",
year = "2016",
month = may,
doi = "10.18089/tms.2016.12118",
language = "English",
volume = "12",
pages = "172--179",
journal = "Tourism and Management Studies",
issn = "2182-8458",
publisher = "University of Algarve",
number = "1",

}

RIS

TY - JOUR

T1 - Social media use in European hotels

T2 - benefits and main challenges

AU - Garrido-Moreno, Aurora

AU - Lockett, Nigel Jonathan

PY - 2016/5

Y1 - 2016/5

N2 - The advent of Social Media tools has been one of the most relevant technological innovations in recent years and has strongly impacted the tourism industry. Despite the numerous benefits that Social Media can offer to hotels, transforming the way they relate to customers and opening a vast array of new possibilities, its implementation implies also numerous challenges. Considering that the use of Social Media is becoming increasingly popular, it seems to be critical to understand how hotels can use them strategically to reinvent customer relationships. This study explores the topic following a mixed methodology, combining both quantitative and qualitative data from a European sample of 312 hotels. Results suggest that review sites and social networks were the most used tools. The main advantages and disadvantages of its use were identified and widely discussed.

AB - The advent of Social Media tools has been one of the most relevant technological innovations in recent years and has strongly impacted the tourism industry. Despite the numerous benefits that Social Media can offer to hotels, transforming the way they relate to customers and opening a vast array of new possibilities, its implementation implies also numerous challenges. Considering that the use of Social Media is becoming increasingly popular, it seems to be critical to understand how hotels can use them strategically to reinvent customer relationships. This study explores the topic following a mixed methodology, combining both quantitative and qualitative data from a European sample of 312 hotels. Results suggest that review sites and social networks were the most used tools. The main advantages and disadvantages of its use were identified and widely discussed.

KW - Social Media tools

KW - hotel sector

KW - social networks

KW - Social Media adoption

KW - review sites

U2 - 10.18089/tms.2016.12118

DO - 10.18089/tms.2016.12118

M3 - Journal article

VL - 12

SP - 172

EP - 179

JO - Tourism and Management Studies

JF - Tourism and Management Studies

SN - 2182-8458

IS - 1

ER -