Rights statement: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here (URL of the record on the Pure Portal). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Accepted author manuscript, 258 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Spatial taste formation as a place marketing tool
T2 - The case of live music consumption
AU - Skandalis, Alexandros
AU - Byrom, John
AU - Banister, Emma
N1 - This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here (URL of the record on the Pure Portal). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
PY - 2017/12/4
Y1 - 2017/12/4
N2 - Purpose - The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.Design/methodology/approach - The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings - Our study illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.Originality/value - We elaborate upon the potential usefulness of spatial taste formation for place management and marketing research practice and draw out implications for future research. We advance a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.
AB - Purpose - The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.Design/methodology/approach - The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings - Our study illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.Originality/value - We elaborate upon the potential usefulness of spatial taste formation for place management and marketing research practice and draw out implications for future research. We advance a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.
KW - Place
KW - Festivals
KW - Taste
KW - Place marketing
KW - Consumption experiences
KW - Live music consumption
KW - Spatial taste formation
KW - Concert halls
U2 - 10.1108/JPMD-01-2017-0009
DO - 10.1108/JPMD-01-2017-0009
M3 - Journal article
VL - 10
SP - 497
EP - 503
JO - Journal of Place Management and Development
JF - Journal of Place Management and Development
SN - 1753-8335
IS - 5
ER -