In the UK, like in other countries, current social policy exhibits a push towards using social enterprises to provide a range of services. Characteristics of rural locations might present a suitable nurturing ground for social enterprise; however, the nature of rurality also raises concerns. This paper considers promoters/barriers to growth of social enterprise for rural service provision. Using a qualitative approach, this paper draws on data from interviews with stakeholders in the Scottish Highlands to assess the likely success of rural social enterprise. Findings indicate that there are specific promoters/barriers to the success of social enterprise in the Scottish Highlands.