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Stories: how they are used and produced in mark...
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Stories: how they are used and produced in market(ing) research
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
Published
Overview
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G C Hopkinson
M K Hogg
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Publication date
2006
Host publication
Handbook Of Qualitative Research Methods In Marketing
Place of Publication
Cheltenham
Publisher
Edward Elgar
Pages
156-174
Number of pages
19
ISBN (print)
1845421000
<mark>Original language</mark>
English