Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Strategic activity as bundled affordances
AU - Demir, Robert
PY - 2015/1
Y1 - 2015/1
N2 - This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.
AB - This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co-performing action possibilities offered to strategists in single strategic events. Through an in-depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open-ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.
KW - ORGANIZATIONS
KW - PERSPECTIVE
KW - INFORMATION
KW - TECHNOLOGIES
KW - SENSEMAKING
KW - RESPONSES
KW - TEXTS
KW - TIME
U2 - 10.1111/1467-8551.12083
DO - 10.1111/1467-8551.12083
M3 - Journal article
VL - 26
SP - S125-S141
JO - British Journal of Management
JF - British Journal of Management
SN - 1045-3172
IS - Suppl. S1
ER -