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Strategic alliances: partner as customer
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Strategic alliances: partner as customer
Research output
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Contribution to Journal/Magazine
›
Journal article
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peer-review
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Overview
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H Perks
G Easton
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<mark>Journal publication date</mark>
2000
<mark>Journal</mark>
Industrial Marketing Management
Issue number
4
Volume
29
Number of pages
12
Pages (from-to)
327-338
Publication Status
Published
<mark>Original language</mark>
English